In today's media industry, content creation strategies have shifted significantly. Once upon a time, securing large episode orders for new series was common, as exemplified by Courtney White’s experience at HGTV in 2005. Now, as president of Wheelhouse Entertainment, she manages unscripted series across various platforms and highlights the shift towards smaller episode orders. This trend reflects a broader change where high-volume shows are rare, with six- to eight-episode orders becoming standard. Furthermore, Wheelhouse Entertainment leverages its expertise through specialized production labels, creating multimedia opportunities from each concept. Networking events like “Ladies Who Launch” aim to foster creativity and collaboration in an increasingly virtual world.

Adapting to Smaller Episode Orders and Expanding Content Formats

Today’s television landscape is vastly different from the past. While once it was typical to secure double-digit episode orders for successful series, current norms dictate that most shows operate on much smaller scales. Courtney White explains how this reality has reshaped her approach at Wheelhouse Entertainment. By focusing on shorter orders and maximizing each title's potential through diverse formats such as documentaries, podcasts, and merchandise, Wheelhouse ensures sustained engagement with audiences.

This adaptation involves not only adjusting to fewer episodes but also rethinking what constitutes a series. Instead of merely producing a show, Wheelhouse transforms each project into a multi-platform experience. For instance, their recent offerings include Netflix's "Million Dollar Secret" and Hulu's "Got to Get Out." Each of these projects represents more than just episodic storytelling; they serve as gateways to deeper explorations via complementary mediums. The company thrives by capitalizing on cross-genre expertise within its seven production labels, enabling them to create interconnected content ecosystems.

Promoting Collaboration Through In-Person Networking Events

Beyond production, fostering relationships remains crucial in media development. Recognizing the limitations of virtual pitches, Wheelhouse hosts networking gatherings under the banner of “Ladies Who Launch.” These events bring together creatives from different cities, encouraging spontaneous interactions that often lead to innovative ideas. Such face-to-face engagements provide unique opportunities for collaborations that may not arise during structured online meetings.

Courtney White emphasizes the importance of these informal exchanges. Traditionally, some of the best ideas emerged not during formal presentations but afterward, while walking to the elevator or engaging in casual conversations. With the rise of Zoom-based pitches, those moments became scarce. To counteract this loss, Wheelhouse invests heavily in creating environments conducive to serendipitous encounters. By doing so, they hope to reignite the collaborative magic essential for groundbreaking content. Additionally, White draws on her extensive background in programming at Food Network and HGTV to inform these initiatives, ensuring that both creative and business aspects align effectively.