As the popularity of GLP-1 drugs such as Ozempic continues to rise, their influence on societal beauty standards has become increasingly apparent. Experts suggest that while weight loss may be more accessible now, achieving an idealized appearance remains a privilege reserved for the elite. This phenomenon intersects with fashion's ongoing struggle to embrace true size inclusivity, highlighting how structural changes are needed within the industry to redefine beauty norms.

Cultural theorists have pointed out that rapid weight loss without proper strength training often leads to undesirable side effects like muscle atrophy, loose skin, and frailty. However, those with financial means can mitigate these issues through access to top-tier fitness trainers, cosmetic treatments, and surgical enhancements. According to Hastings-Narayanin, this disparity ensures that aspirational thinness—marked by youthful, toned skin and carefully sculpted curves—remains exclusive to the wealthy. Meanwhile, Vartanian notes that while medications like Ozempic strip individuals of natural curves, fashion compensates by incorporating corsets and padding into designs.

This dynamic underscores the broader challenge facing the fashion world: despite occasional nods toward inclusivity, systemic change has yet to materialize. London-based designer Sinéad O’Dwyer argues that the underlying structures governing the industry remain unchanged, making it difficult for size inclusivity to gain genuine traction on runways. For real progress to occur, decision-makers must unite around a shared vision of transformation—a goal that seems distant given the current lack of motivation among those in power.

Beyond individual choices influenced by medication trends, the fashion industry itself bears responsibility for perpetuating outdated ideals. While tools like data collection and analysis provide insights into consumer preferences, translating this knowledge into meaningful action requires collaboration from all stakeholders involved. Without such efforts, the cycle of exclusion will persist.

In order to reshape perceptions of beauty and foster inclusivity, both cultural attitudes and institutional frameworks need reevaluation. Achieving equitable representation across body types demands not only acknowledgment of existing disparities but also deliberate steps toward dismantling them. Only then can society move closer to embracing diverse forms of attractiveness beyond the confines of elitism or fleeting trends.