As the film industry grapples with rising costs and shifting consumer habits, experts are exploring new strategies to engage audiences. The conversation at CinemaCon highlighted the challenges faced by studios in today's market. Industry leaders emphasized that producing films that generate profits for legacy studios is becoming increasingly complex due to changing economic conditions. While streaming services benefit from alternative funding models, traditional studios must rethink their approaches to remain competitive.

Marketing has become a crucial battleground for capturing audience attention. According to Jeff Goldstein, Warner Bros.'s Global Distribution president, the cost of marketing has surged, yet its effectiveness has diminished. This paradox keeps industry professionals awake at night as they strive to understand how best to reach modern viewers. In a world where information spreads instantly, missing the mark can doom a movie before it even premieres. Goldstein noted that Warner Bros. has experienced costly missteps, prompting thorough evaluations of what went wrong and how to avoid similar pitfalls in the future.

The future of cinema relies on adapting to these challenges while preserving the allure of the theatrical experience. Mark Viane of Paramount Pictures echoed concerns about fragmentation and the escalating expenses associated with successful marketing campaigns. He stressed the importance of tailoring messages to specific audiences but acknowledged the difficulty of maintaining distinct narratives in an interconnected world. Additionally, Viane raised questions about pre-show advertisements potentially alienating patrons, suggesting that enhancing the overall cinematic experience should be a priority. By addressing these issues, the industry can foster a more engaging environment for moviegoers and ensure the continued relevance of theaters.