A popular music education center has expanded its reach to the eastern Idaho region, bringing a fresh wave of creativity and innovation to the local community. This week's business news highlights the opening of Snake River Strings Co.'s latest location in Rexburg. The establishment not only offers traditional music lessons but also introduces a unique songwriting and recording class aimed at nurturing aspiring musicians. Founder Shelby Murdock emphasizes the importance of teaching students skills that go beyond playing instruments, enabling them to explore the business side of music production. With a team of talented instructors and an inviting atmosphere, the new studio promises to enrich the area’s vibrant music scene.
New Chapter for Music Education in Eastern Idaho
In the heart of Rexburg, nestled along the bustling Yellowstone Highway, a significant addition to the local arts community has emerged. On a crisp autumn morning, residents gathered as Snake River Strings Co., a renowned music school, unveiled its fourth branch in eastern Idaho. Established by visionary entrepreneur Shelby Murdock, this location marks the culmination of years of planning and anticipation from devoted patrons. Known for her expertise across multiple instruments, Murdock leads a team of skilled educators offering comprehensive instruction in guitar, violin, drums, piano, and more.
Beyond conventional classes, the Rexburg site introduces an innovative program: a songwriting and recording course. Instructors Seth Chamberlain and Cassius Coleman bring their extensive experience to guide students through the intricacies of modern music creation. Drawing on their own journey—from student to professional musician—they aim to inspire others with practical knowledge and encouragement. Advances in technology have made it possible for individuals to produce high-quality recordings at home, revolutionizing the industry. Chamberlain shares his success story, noting how a track recorded in a college dorm room has garnered nearly 300,000 streams on Spotify.
Snake River Strings first opened its doors in Blackfoot and Pocatello before expanding to Ammon last year. The Rexburg venture was long-awaited, driven by strong demand from both students and instructors connected to Brigham Young University-Idaho. Convenient appointment scheduling ensures flexibility for participants. An open house event scheduled for Saturday invites the public to enjoy complimentary music sessions and win exciting prizes such as free lessons or a brand-new instrument.
This initiative reflects Murdock's vision of transforming music learning into an engaging and accessible experience. By fostering creativity and providing tools for personal expression, she hopes to contribute meaningfully to Rexburg's thriving cultural environment.
As a journalist covering this story, I am inspired by the dedication and forward-thinking approach demonstrated by Murdock and her team. Their commitment to empowering young musicians with essential life skills resonates deeply. It underscores the value of integrating art and entrepreneurship, paving the way for future generations to embrace opportunities within the evolving music landscape. This endeavor serves as a reminder that passion combined with innovation can lead to transformative outcomes, benefiting not only individuals but entire communities.