The Larry H. Miller Co., recent acquirers of Real Salt Lake and the Utah Royals from the NWSL, is set to enhance the area surrounding America First Field in Sandy, Utah. According to reports, this enhancement will include a variety of new dining options and entertainment venues designed to elevate the fan experience. The company aims to expand amenities on both sides of the field, focusing on improving game day experiences with support from local officials who are open to the project's early-stage plans.
This ambitious plan involves creating an entertainment district that could complement the Smith Entertainment Group's new NHL practice facility nearby. While financial details remain uncertain, discussions about potential funding contributions from Sandy are ongoing. Simultaneously, the Miller group is developing another sports and entertainment hub along North Temple in Salt Lake City, with aspirations for it to eventually house a Major League Baseball team.
In addition to these developments, there have been speculations regarding the possibility of Real Salt Lake needing a new stadium if Major League Soccer adopts a winter calendar. However, Steve Starks, CEO of Larry H. Miller Co., suggests alternative solutions such as renovating the existing field with under-surface heating systems to maintain playability during colder months.
Baseball enthusiasts might also take note of the Miller family's efforts to position themselves prominently within Major League Baseball's expansion plans. Their focus includes making Utah an attractive destination for MLB owners while simultaneously revitalizing Real Salt Lake into an engaging and successful franchise through improved facilities and memorable fan experiences.
Beyond infrastructure improvements, the overarching goal remains clear: ensuring that all events hosted at these locations become worthwhile experiences for attendees. This entails crafting environments where fans feel valued and eager to return, ultimately fostering community engagement and enhancing local economies through increased tourism and spending.