A major milestone has been reached in the world of non-alcoholic beverages as Tilray Beverages, a division of Tilray Brands, Inc., announces an ambitious distribution expansion for its innovative brand, Runner’s High Brewing. This move aims to bring the unique craft beer experience to thousands more consumers across the nation. The brand's mission is centered around celebrating the vibrant lifestyle of the running community while offering a refreshing alternative that aligns with health-conscious choices.

This strategic expansion encompasses 4,500 new distribution points, including prominent retailers such as Publix, HEB, Harris Teeter, and Lowes Foods. According to Prinz Pinakatt, Chief Growth Officer at Tilray Beverages, this significant increase in availability underscores the growing consumer demand for alcohol-free options. Runner’s High not only caters to runners but also appeals to all beer enthusiasts who are seeking low-calorie alternatives without compromising on flavor. The product lineup features three distinct varieties: a citrusy golden wheat, a fruity raspberry wheat, and a rich dark chocolate brew, each crafted with natural ingredients to deliver a premium taste.

Beyond expanding its retail footprint, Runner’s High is deepening its ties with the running community through meaningful partnerships. Collaborations with organizations like Union Fit Hub in Atlanta and the Atlanta Track Club further solidify the brand's commitment to supporting active lifestyles. Notably, the brand will have a presence at the renowned Peachtree Road Race in July 2025, one of the largest 10-kilometer events globally. Such initiatives reflect Tilray Brands' broader vision of enhancing lives through wellness and connection, positioning Runner’s High as a symbol of celebration and shared experiences among runners and beyond.

Innovation and inclusivity drive the growth of brands like Runner’s High, demonstrating how companies can meet evolving consumer preferences while fostering community engagement. By providing quality, healthy alternatives, these efforts inspire individuals to embrace balanced living and enjoy life’s moments fully. Through thoughtful collaboration and strategic planning, Tilray Brands continues to set benchmarks in the beverage industry, paving the way for a future where everyone can partake in joyful, memorable experiences.