Firestone Walker Brewing Company, renowned for its 805 Beer, has introduced its first-ever non-alcoholic blonde ale, 8ZERO5. This innovative brew offers a refreshing and flavorful experience with less than 0.5% ABV and only 60 calories. Developed over two years under the guidance of Brewmaster Matt Brynildson, 8ZERO5 aims to provide a satisfying alternative for those seeking a non-alcoholic option without compromising on taste. The new beer is designed to complement the brand's existing offerings and cater to athletes and creators who value clarity and performance.

The introduction of 8ZERO5 marks a significant milestone for Firestone Walker, expanding its reach into the growing non-alcoholic beverage market. The beer's development involved extensive testing with athletes and enthusiasts, ensuring it delivers the same laid-back California vibe that has made 805 Beer a household name. With a focus on quality and flavor, 8ZERO5 is poised to become the go-to choice for moments that call for "zero limits," offering drinkers an enjoyable experience before key events or creative endeavors.

Revolutionizing Non-Alcoholic Choices

8ZERO5 represents a breakthrough in non-alcoholic beverages, offering a taste profile that rivals traditional craft beers. This new addition to the 805 lineup maintains the essence of the original Blonde Ale while catering to a broader audience. Less than 0.5% ABV and just 60 calories make it an ideal choice for health-conscious consumers and those looking to enjoy a refreshing drink without the alcohol content. The development process, led by Brewmaster Matt Brynildson, ensured that 8ZERO5 captures the core elements that have made 805 Blonde Ale a favorite among beer enthusiasts.

Brynildson emphasized the importance of replicating the beloved qualities of 805 Blonde Ale in this non-alcoholic version. Over two years of meticulous tasting and analysis went into perfecting 8ZERO5, ensuring it delivers the same satisfying experience. Extensive testing with a roster of athletes helped refine the formula, making it suitable for high-performance individuals who need to stay sharp and focused. Whether enjoying a day at the beach or preparing for a competition, 8ZERO5 provides a refreshing alternative that doesn't compromise on flavor or satisfaction.

Elevating Everyday Moments

8ZERO5 is more than just a non-alcoholic beer; it's a bridge to the next great moment. Designed to enhance any occasion, from casual gatherings to pre-competition rituals, 8ZERO5 embodies the carefree California spirit. The brand's Authenticos—athletes, artists, and creators—have embraced this new offering as part of their lifestyle. For professionals like Lakey Peterson, Tyler Bereman, and Tabatha Ricci, 8ZERO5 offers a reliable companion that supports their active and creative pursuits without the limitations of alcohol.

The launch of 8ZERO5 also signifies Firestone Walker's commitment to innovation and expanding its market presence. As the top-selling premium craft beer brand in several states, 8ZERO5 will be available in various locations across California, Arizona, and Nevada. The marketing campaign for 8ZERO5 includes substantial media investments, strategic partnerships, and experiential programming, reinforcing the brand's dedication to delivering exceptional experiences. Firestone Walker continues to lead the way in crafting beers that not only taste great but also align with modern lifestyles, making 8ZERO5 a natural extension of the brand's legacy.