Exploring the essence of the contemporary woman through Hermès Beauty's latest makeup trends, this article delves into the innovative approach to cosmetics for the autumn/winter 2025 season. The creative director, Gregoris Pyrpylis, emphasizes a forward-focused and determined aesthetic, moving away from the fresh-faced look of the previous season. This new direction is characterized by smoky eyes that exude confidence and sophistication, reflecting the modern woman's relentless pursuit of her goals. Pyrpylis shares insights on recreating this runway look at home, highlighting the use of specific eye pencils and techniques to achieve a structured yet elegant appearance.

Embracing Determination: A New Seasonal Makeup Trend

The autumn/winter 2025 collection showcases a bold departure from past makeup styles, focusing on an assertive and purposeful look. According to Gregoris Pyrpylis, the creative director of Hermès Beauty, the modern woman is no longer content with merely looking around; she is driven and focused on moving forward. This shift in attitude is mirrored in the makeup, where subtle smoky eyes replace the previously favored fresh-faced appearance. Models at the Garde Républicaine exhibit this transformation with striking intensity, symbolizing the modern woman’s unwavering determination.

The inspiration behind this seasonal change lies in capturing the essence of a woman who is always on the move, never pausing to look back. Pyrpylis explains that this makeup style reflects the fast-paced lifestyle of today's women, who are more focused than ever on achieving their objectives. By adopting a smoky-eye look, these women convey a sense of strength and resolve. The makeup not only enhances their features but also serves as a metaphor for their relentless drive and ambition. This trend signifies a move towards a more mature and confident aesthetic, perfectly aligning with the evolving identity of the modern woman.

Mastering the Smoky Eye at Home

To bring the runway's smoky-eye trend into everyday life, Pyrpylis offers practical advice on recreating this look. He reveals the tools and techniques used backstage, making it accessible for anyone to achieve a similar effect. The key lies in using specific eye pencils and applying them strategically to create depth and structure while maintaining a clean, polished appearance. This section provides step-by-step guidance on how to apply the makeup, ensuring that individuals can easily replicate the sophisticated look at home.

Pyrpylis details the process of crafting the perfect smoky eye, emphasizing the importance of selecting the right shades and applying them correctly. He recommends using Trait d’Hermès Eye Pencils in various muted tones such as Brun Écorce, Brun Bistre, and Gris Graphite. These colors, inspired by the collection, provide a harmonious blend of warm and cool browns, slate grey, and deep black. The technique involves carefully smoking out the inner and outer corners of the eyes, leaving the middle clear except for a touch of translucent powder to prevent smudging. This method creates a structured yet seamless look, enhancing the eyes without overwhelming them. By following these steps, one can effortlessly achieve a chic and elegant smoky eye that conveys both sophistication and confidence.