In a remarkable transformation from shy high school students in Kansas to multimillion-dollar entrepreneurs, Sam Golbach and Colby Brock have carved out an impressive niche for themselves in the entertainment industry. Their business empire, which includes apparel brand XPLR, feature-length YouTube films, and various experiential ventures, generated approximately $20 million in revenue last year. At the heart of their success lies not just their online fame but also their strategic focus on creating ventures that transcend their fan base.
Growing up as teenagers in Kansas, Sam Golbach and Colby Brock found solace and camaraderie in exploring abandoned places around their town. This shared passion for adventure laid the groundwork for what would become a thriving media enterprise. Initially gaining recognition through Vine with their public stunts and comedic skits, they evolved into seasoned YouTubers who dared to challenge trends by producing full-length videos at a time when short-form content dominated the platform. In 2017, they ventured into the world of fashion with the launch of XPLR, a clothing line inspired by the origins of their friendship. Unlike many influencers who place their faces front and center, Sam and Colby chose to let the brand speak for itself, emphasizing exploration and community over personal branding.
As their careers flourished, so did their business acumen. Recognizing the importance of diversification, they expanded beyond traditional YouTube content into areas such as paranormal investigations, purchasing haunted properties for filming and tours, and even planning immersive experiences like escape rooms. Partnerships with major retailers like Zumiez and Hot Topic further bolstered their apparel sales, contributing significantly to their overall revenue. Brick-and-mortar retail accounted for $5.3 million in sales alone in 2024, while online channels brought in an additional $7.7 million.
Not content to rest on their laurels, Sam and Colby continue to push boundaries by bringing their YouTube productions to the big screen. Their film "Sam and Colby: The Legends Of The Paranormal" achieved notable success, premiering at the prestigious TCL Chinese Theatre and ranking sixth at the domestic box office. Such achievements underscore their ability to adapt and thrive in an ever-changing industry landscape. Looking ahead, they express excitement about potential collaborations with major Hollywood studios, signaling a promising future for creators seeking to bridge digital and traditional entertainment.
With a robust team of 16 employees supporting their operations and innovative strategies driving growth across multiple revenue streams, Sam and Colby exemplify how creativity combined with entrepreneurship can yield extraordinary results. Their journey serves as inspiration for aspiring creators looking to build sustainable businesses that resonate deeply with audiences worldwide.