In this compelling narrative, Patrick Montgomery shares his remarkable transition from serving as an Army Ranger to becoming a pioneering Wagyu beef producer. After the events of 9/11, Montgomery embarked on a military career that eventually led him back to civilian life with a passion for agriculture. His decision to pursue animal science at the University of Missouri set the foundation for launching Kansas City Cattle Company. The company's success skyrocketed after Food & Wine magazine named its Wagyu hot dogs the best beef hot dogs in 2020. This recognition, coupled with the onset of the pandemic, propelled online sales to unprecedented levels. Recognizing the challenges faced by farmers and veterans, Montgomery also founded Valor Provisions, a cooperative aimed at supporting American producers. Through his ventures, Montgomery emphasizes the importance of community, mental health, and sustainable farming practices.

Montgomery’s journey began with a pivotal moment in history—his enlistment in the Army following the September 11 attacks. Serving as a Ranger in Afghanistan, he honed skills in leadership and adaptability that would later prove invaluable in his agricultural endeavors. Upon returning to civilian life, Montgomery pursued a degree in animal science at the University of Missouri. Initially considering a career in veterinary medicine, he ultimately chose entrepreneurship, driven by a desire to bridge the gap between agriculture and consumers. His focus on Wagyu beef was strategic, aiming to offer a premium product that stood out in the market. Building a herd of around 200 pairs, Montgomery fine-tuned his marketing approach, learning from mentors and industry experts along the way.

The turning point came in 2020 when Food & Wine magazine crowned KC Cattle Company’s Wagyu hot dogs as the best beef hot dogs. This accolade triggered a surge in online sales, transforming the company from shipping 20 orders weekly to handling over 12,000 orders within 12 hours. The timing coincided with the pandemic, which exacerbated protein shortages in grocery stores, further boosting demand for their products. Montgomery’s innovative spirit led him to create Valor Provisions, a platform designed to support fellow producers, especially veterans. By curating a network of small farmers, Valor Provisions offers a viable alternative to traditional selling methods, ensuring fair prices for both producers and consumers.

Mental health is a recurring theme in Montgomery’s story. Having witnessed the toll of loss and hardship during his military service, he advocates for a shift in perspective, encouraging veterans and farmers alike to find purpose and resilience. He underscores the importance of balancing business with personal well-being, emphasizing the need for multiple sources of fulfillment beyond work. For aspiring farmers looking to enter direct-to-consumer markets, Montgomery advises focusing on marketing strategies, recognizing it as a critical yet challenging aspect of growth. His experiences highlight the steep learning curve involved in vertical integration but also the rewards of perseverance and community support.

Montgomery’s ventures have not only achieved commercial success but have also fostered a sense of camaraderie among producers. Through KC Cattle Company and Valor Provisions, he has championed the values of quality, transparency, and mutual support. As the agricultural landscape continues to evolve, Montgomery remains committed to revitalizing the industry, ensuring that farmers can thrive while providing consumers with top-tier, locally sourced products. His story serves as an inspiring example of how one can leverage past experiences to forge a new path in an entirely different field.