In the heart of Bay City, Michigan, a culinary adventure unfolds with Fat Matt’s BBQ. This food truck phenomenon is more than just a business; it's a testament to perseverance and community spirit. Originating from a love for barbecue and fueled by encouragement from his spouse, Matt Poirier has transformed his passion into a thriving enterprise. Discover how this venture not only satisfies taste buds but also strengthens bonds within the local community.

Experience the Flavor Revolution That Began in Mid-Michigan

The Genesis of a Culinary Dream

In the annals of entrepreneurial tales, few stories resonate as profoundly as that of Fat Matt’s BBQ. Matt Poirier’s journey began over two decades ago when he embarked on a path defined by flames and smoke. At the tender age of 21, Matt joined forces with a friend who ran a barbecue outfit. Together, they traversed the United States, participating in prestigious competitions. These experiences honed Matt’s skills and ignited a fervor for creating exceptional barbecue dishes. As years passed, Matt ventured into private catering, crafting memorable feasts for weddings and family gatherings. However, the dream of owning a mobile eatery lingered in his mind, waiting for the opportune moment to manifest.When 2020 arrived, bringing unforeseen challenges, Matt seized the opportunity to actualize his long-held aspiration. Collaborating with Shellina Poirier, his supportive partner, they embarked on designing a custom-built food truck tailored to their unique needs. Featuring an integrated smoker capable of handling up to 750 pounds of meat, this culinary marvel became the cornerstone of their business. Despite the initial setback posed by the global pandemic, which shuttered countless restaurants, Fat Matt’s BBQ found itself uniquely positioned to thrive. Operating outdoors allowed them to remain open, attracting patrons eager for authentic barbecue flavors.

A Symphony of Flavors

At the core of Fat Matt’s success lies its signature creations, each designed to tantalize the senses. Among these masterpieces, the mac and cheese parfait stands out as a crowd favorite. This delectable dish combines creamy homemade mac and cheese with succulent pulled pork, all drizzled with a proprietary barbecue sauce that encapsulates the essence of southern charm. Complementing this delight are ribs and brisket, both meticulously prepared to deliver unparalleled tenderness and flavor. Every bite reflects Matt’s dedication to quality and innovation, ensuring customer satisfaction remains paramount.The secret behind these irresistible offerings lies in the meticulous formulation of dry rubs and sauces. Spanning a period of eighteen months, Matt perfected recipes that harmoniously blend spices and seasonings. His relentless pursuit of perfection culminated in products that not only enhance the dining experience but also offer fans the chance to recreate his magic at home. Available for purchase, these condiments have become staples in many households, extending the reach of Fat Matt’s influence far beyond the confines of their food truck.

Bonding Through Barbecue

Beyond serving delicious meals, Fat Matt’s BBQ plays a pivotal role in fostering community connections. Recognizing the unwavering support extended by residents of mid-Michigan, the Poiriers strive to reciprocate through charitable endeavors. By donating proceeds and organizing fundraising initiatives, they contribute significantly to various causes close to their hearts. Whether sponsoring local events or collaborating with organizations, their efforts exemplify the power of giving back.Community engagement forms another critical aspect of their operations. Participating in regional festivals and gatherings enables them to interact directly with patrons, forging lasting relationships. Such interactions provide valuable insights into consumer preferences, guiding future menu developments. Moreover, these occasions serve as platforms for showcasing new innovations, keeping enthusiasts eagerly anticipating what comes next. Through these endeavors, Fat Matt’s BBQ continues to enrich lives while cementing its place as a cherished institution within the culinary landscape.