The realms of global entertainment are set to transform as The Pinkfong Company, the powerhouse behind the viral sensation Baby Shark, unites with TBS Television, one of Japan's premier broadcasters. This alliance aims to redefine family entertainment through innovative content creation and strategic market expansion.

Revolutionizing Family Entertainment Through Cross-Cultural Collaboration

The partnership between these two giants is poised to deliver a wave of captivating content designed for young audiences and their families worldwide. By merging Pinkfong’s creative prowess with TBS Television’s extensive production expertise, this collaboration sets its sights on enhancing the presence of Pinkfong’s hit property Bebefinn in Japan while expanding globally.

Pioneering Global Content Development

This groundbreaking alliance represents a pivotal moment in Pinkfong’s mission to extend its influence across international borders. Min-seok Kim, CEO of The Pinkfong Company, highlights the significance of this venture, emphasizing how it aligns seamlessly with their global expansion strategy. By harnessing both entities’ strengths, they aim to craft engaging narratives that resonate universally. The synergy between Pinkfong’s ability to create beloved intellectual properties (IP) and TBS Television’s robust distribution network promises to deliver an unparalleled viewing experience.Furthermore, this partnership underscores Pinkfong’s dedication to fostering deeper connections within the Japanese market, which holds immense strategic importance. With a focus on co-developed original content tailored specifically for young viewers, this collaboration seeks not only to entertain but also educate and inspire future generations.

Innovative Vision Driving Future Success

Masamine Ryuho, President & Representative Director at TBS Television, echoes enthusiasm about this opportunity to innovate and expand globally. Aligned with TBS Television’s VISION2030 initiative, this partnership exemplifies a commitment to pushing boundaries in content creation. It envisions crafting experiences that transcend traditional formats, offering fresh perspectives and engaging new audiences worldwide.Through this collaboration, TBS Television anticipates introducing groundbreaking content that captivates both local and international viewers. The integration of cutting-edge technology and storytelling techniques ensures that every piece of content produced under this banner will stand out in an increasingly competitive media landscape.

Building Upon Unprecedented Success

Pinkfong’s track record speaks volumes about its impact on global culture. Baby Shark, the cornerstone of their portfolio, boasts an astonishing 15.8 billion YouTube views, securing its place as the most-watched video on the platform globally. This monumental achievement showcases Pinkfong’s knack for producing content that transcends geographical barriers and age demographics.Similarly, Bebefinn has emerged as another crown jewel in Pinkfong’s collection, achieving remarkable milestones such as topping charts in 11 countries on Netflix and amassing over 50 million subscribers across various YouTube channels. These successes underscore the company’s consistent ability to engage audiences effectively, setting a high benchmark for future projects.

A New Era of Content Awaits

As anticipation builds for announcements regarding co-developed content scheduled throughout 2025, fans eagerly await what lies ahead. The first reveal, anticipated this autumn, promises to introduce innovative concepts designed to captivate hearts worldwide. This alliance symbolizes more than just a business agreement; it embodies a shared vision of shaping tomorrow’s entertainment landscape through creativity and collaboration.By leveraging each other’s strengths, Pinkfong and TBS Television embark on a journey destined to leave an indelible mark on the world of family entertainment. Their combined efforts promise to deliver unforgettable experiences that inspire joy and wonder among audiences spanning diverse cultures and backgrounds.