This year's Billboard Women in Music event celebrated the remarkable contributions of female artists to the global music scene. Among the highlights was Tyla, a South African musician who received the Impact Award sponsored by Bose. Recognized for her significant role in popularizing amapiano worldwide, Tyla joins an illustrious list of past honorees such as Solange Knowles and Alicia Keys. Her heartfelt acceptance speech emphasized the power of mutual inspiration within the arts. Additionally, the ceremony featured her dynamic live performance of "Push 2 Start," which achieved widespread acclaim. Meanwhile, singer-songwriter Griff captivated attendees with custom-designed Bose Ultra Open Earbuds adorned with precious gems, symbolizing the fusion of technology and high fashion.
On December 15th, 2025, the spotlight fell on Tyla during this prestigious annual event. Known for her chart-topping single "Water," she was celebrated not only for her musical achievements but also for amplifying the reach of amapiano globally. This genre, originating from South Africa, has garnered international attention largely due to efforts like hers. During her acceptance speech, Tyla eloquently expressed how every interaction—be it through words or performances—has the potential to spark meaningful change in others' lives.
Beyond Tyla's accolades, the evening also showcased technological innovation intersecting with artistry. Singer Griff made waves with her appearance wearing one-of-a-kind earbuds crafted by renowned jeweler Maggi Simpkins. These luxury accessories were meticulously designed using 14k solid yellow gold alongside both natural and lab-grown diamonds weighing a total of 2.18 carats. Such creations exemplify Bose's dedication to pushing boundaries where tech meets style.
Tyla's success story resonates deeply within today's evolving music landscape. Her hit song "Push 2 Start" dominated the Billboard U.S. Afrobeats Songs chart for fourteen consecutive weeks and climbed to second place on the World Digital Song Sales chart. These accomplishments underscore her status as a trailblazer among emerging international talents. Meanwhile, Griff engaged fans on the red carpet discussing her creative journey while highlighting the craftsmanship behind her distinctive accessories.
The 2025 edition of the Billboard Women in Music event underscored the transformative impact of young female musicians across borders. By championing genres like amapiano and embracing collaborations that merge technology with aesthetics, these artists are redefining what it means to connect audiences globally through their work. Their stories inspire countless others pursuing dreams within the ever-expanding world of music.