In a significant development, Google is reportedly in the final stages of negotiations to acquire AdHawk Microsystems, a Canadian startup renowned for its innovative low-power eye-tracking technology. This acquisition aligns with Google's ambitions to revitalize its presence in the augmented reality (AR) and virtual reality (VR) space, potentially leading to advanced smart glasses powered by Android XR. With renewed interest in AR-XR-MR devices spurred by Apple Vision Pro and Ray-Ban Meta sunglasses, Google aims to capitalize on this momentum through strategic partnerships and acquisitions.
Amidst the evolving landscape of wearable technology, Google has been exploring avenues to enhance its capabilities in the AR-VR domain. In the heart of this endeavor lies the potential acquisition of AdHawk Microsystems. Founded in Canada, AdHawk specializes in creating cutting-edge chips, hardware, and software that facilitate precise eye-tracking. This technology enables devices to determine where a user is looking, all while consuming minimal power. The company's flagship product, MindLink glasses, showcases its commitment to innovation and efficiency.
This deal, estimated at $115 million, would integrate AdHawk's talented team into Google's Android XR division. Such an addition follows Google's recent acquisition of HTC’s XR division for $250 million, further solidifying its dedication to advancing in this field. Historically, Google ventured into AR-VR with Google Glass, which was eventually discontinued. However, the integration of low-power eye-tracking could breathe new life into these designs, making them more appealing to both consumers and enterprises.
From a journalist's perspective, this move by Google signifies a pivotal moment in the evolution of wearable technology. It underscores the importance of investing in foundational technologies like eye-tracking to create immersive experiences. As we anticipate the unveiling of Google's next-generation smart glasses, it becomes evident that the fusion of Android XR, AI advancements, and efficient hardware components could redefine how users interact with digital content. This strategic focus not only promises technological breakthroughs but also positions Google as a frontrunner in shaping the future of AR-VR devices.