Gucci Unveils Five Design Icons with Design Ancora

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April 15, 2024

As part of Milan Design Week, Gucci has launched a curated special presentation of five design objects by Italian designers.

From April 15th, five icons of Italian design, reedited and customized, are to be showcased in an immersive exhibition conceived by Spanish architect Guillermo Santomà in Gucci’s flagship store at via Monte Napoleone, 7. From April 21st 2024, a special edition of the objects will be available on the brand’s website.

The five designers are Storet by Nanda Vigo for Acerbis (1994, reedition 2020); Clessidra rug, Portaluppi Pattern Project by Nicolò Castellini Baldissera (great grandson of Piero Portaluppi) from an iconic design of Piero Portaluppi, edited by cc-tapis (2024); Parola by Gae Aulenti and Piero Castiglioni for FontanaArte (1980); Le Mura by Mario Bellini for Tacchini (1972, reedition 2022); and Opachi by Tobia Scarpa for Venini (1960, reedition 2021).

“Through Design Ancora, Gucci doesn’t simply celebrate old icons, it creates new ones,” explains Michela Pelizzari, founder of Milan-based creative agency P:S, which co-curated the project, “The aura emanating from the brand spotlights five pieces by Italian masters that are perfect from a design standpoint but less known to the general public.”


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