A recent study conducted by MDRi reveals that a significant 72% of Hong Kong residents view the "Super March" campaign as beneficial for the city's economic revival. This initiative, spearheaded by the Hong Kong Tourism Board, featured an array of international events such as the Rugby Sevens, Art Basel Hong Kong, Art Central, and ComplexCon. Awareness of this campaign reached 55%, with social media being the main conduit for information dissemination. Among these events, the Rugby Sevens demonstrated the highest public engagement.

Public sentiment towards the campaign was largely positive, particularly regarding the economic influence of these large-scale cultural and sporting activities post-pandemic. Events like Art Basel attracted attendees with high income and asset levels, while ComplexCon resonated with younger generations. Overall, the Rugby Sevens stood out as having the most significant perceived economic impact.

Citizen Engagement and Satisfaction in Key Events

The "Super March" campaign successfully engaged a substantial portion of Hong Kong's population, with events tailored to diverse interests. The Rugby Sevens emerged as the most popular event, boasting an awareness rate of 89% and participation at 24%. Attendee satisfaction was notably high, reaching 91%, reflecting successful execution and attendee enjoyment.

Beyond the Rugby Sevens, other events also garnered attention and approval. Sponsors Cathay and HSBC achieved commendable satisfaction scores, indicating strong support from corporate partners. Art Basel Hong Kong attracted affluent audiences, characterized by their high personal incomes and liquid assets. These figures underscore the event's appeal to a financially robust demographic, further enhancing its prestige and economic significance. Moreover, the event’s positive reception, marked by an 86% approval rating, highlights its success in engaging attendees effectively.

Economic Impact and Demographic Appeal

The survey findings emphasize the substantial economic contributions of the "Super March" campaign. Notably, 91% of respondents identified the Rugby Sevens as the event with the greatest economic impact. This perception aligns with broader trends showing that major cultural and sporting events significantly bolster Hong Kong's post-pandemic recovery efforts.

Art Central and ComplexCon also contributed uniquely to the campaign's success. Despite lower awareness rates, Art Central impressed attendees with its focus on emerging Asian artists and quality facilities, achieving over 80% satisfaction. Meanwhile, ComplexCon captivated younger audiences, especially Gen Z members, who accounted for 45% of attendees. With 89% satisfaction and 87% expressing interest in future editions, ComplexCon demonstrated its potential to engage new demographics effectively. Together, these events highlight the multifaceted benefits of hosting large-scale gatherings in revitalizing Hong Kong's economy through diverse audience engagement and economic stimulation.