The cruise industry in Japan is experiencing a significant resurgence, drawing millions of international visitors and prompting major cruise lines to expand their operations. Following the easing of pandemic-related restrictions, Japan welcomed approximately 37 million tourists in 2024, marking a substantial increase compared to previous years. Among these travelers, Americans accounted for over 2.7 million visitors. The influx has led to heightened interest in Japanese cruises, with the country aiming to accommodate even more guests in 2025. This trend is attracting both global and local cruise operators eager to tap into this burgeoning market.
Japan's cruise sector is rapidly recovering post-pandemic as it attracts an increasing number of tourists. In 2024 alone, the nation saw around 37 million visitors, representing a 47% rise from 2023 and a 15% boost compared to pre-pandemic levels in 2019. International cruisers made up the majority of passengers, reaching an estimated 1.44 million in 2024—a dramatic 121% jump from the previous year. However, this figure remains 40% below the 2019 mark. Despite this, the Ministry of Land, Infrastructure, Transport, and Tourism anticipates hosting 2.5 million international cruisers and over 2,000 visiting ships in 2025, surpassing pre-pandemic numbers.
Major cruise lines are positioning themselves strategically to capitalize on Japan's growing appeal. Norwegian Cruise Line, for instance, has increased its sailings out of Japan from 10 in 2024 to 26 in 2025, responding to rising demand for Asian voyages. Similarly, Princess Cruises plans to extend its Japan season from March 2025 through August 2025 to February 2026 through November 2026. Disney, partnering with Oriental Land Company, aims to launch a sister ship to its Disney Wish in 2029, further underscoring confidence in the market's long-term potential.
Local companies are also seizing opportunities within the thriving cruise landscape. NYK Cruises will introduce Asuka III in July, marking the first Japanese-flagged vessel built in nearly three decades. Meanwhile, Mitsui Ocean Cruises, having recently acquired two ships from Seabourn, opened sales in North America to attract American and Canadian cruisers by offering authentic Japanese experiences.
As Japan continues to enhance its infrastructure, such as reopening a Tokyo cruise terminal in June, the stage is set for an exciting evolution in maritime tourism. Travelers may soon find themselves trading traditional Caribbean getaways for unique Japanese adventures, enjoying sake-infused evenings and encounters with Nara Park’s iconic deer.