Kendall Jenner and Bad Bunny star in a new campaign for Gucci‘s Valigeria travel line ahead of the busy summer season. The two were rumored to be dating before ending their relationship at the end of 2023, only for a new report that suggested they’d gotten back together at the start of January 2024. The photos are evocative of paparazzi images taken of celebrities at the airport.
In the campaign photos, Jenner and Bad Bunny (Benito Antonio Martínez Ocasio), pose separately with pieces from the Gucci Savoy collection, featuring fluorescent accents.
The new collection lands just in time for summer travel season. Duffle bags, backpacks, rigid suitcases and trolleys are among a few of the pieces found in the collection.
Kendall Jenner for Gucci.
Courtesy of Gucci
Pieces from the collection also feature heritage-infused design elements. The campaign first launched last September, featuring images of the then-couple shot by Anthony Seklaoui. “The house’s latest campaign embraces the spirit of ‘Gucci Ancora’ as a celebration of the love that lies at the center of Gucci’s community,” the Italian house said in a statement at the time.
Bad Bunny for Gucci.
Courtesy of Gucci
The September campaign photos, in which the “Tití Me Preguntó” and “The Kardashians” stars pose together for a number of snapshots, are in contrast with the latest images. In the new batch of campaign photos, the two are photographed separately.
Kendall Jenner for Gucci.
Courtesy of Gucci
Jenner and Bad Bunny aren’t the only stars to pose for the Gucci travel line. In January, global brand ambassador and actress Ni Ni and Taiwanese actor Chang Chen posed for a series of similarly styled images for Gucci. The campaign marked a reunion for the respective stars of the Chinese television series “Love and Destiny.”
The collection of photos showcases “a celebration of love and the broader concept of family,” the fashion house said in a statement at the time. The campaign, brought to fruition by the brand’s creative director Sabato De Sarno, also speaks to “the special kind of familiar beauty that travel brings, especially when you find yourself beside a friend that is like family.”