In a remarkable display of creativity, Gucci, under the visionary guidance of Sabato De Sarno from the esteemed Italian fashion house, unveils a new narrative for its iconic Horsebit 1953 loafer. Featuring the acclaimed actor Kingsley Ben-Adir, whose celebrated performances reflect the sophistication and depth of Gucci’s latest masterpiece, the campaign radiates throughout the luxury fashion world.
Through the visionary lens of Heji Shin and against the minimalist grandeur of Milan, the Horsebit loafer takes center stage. First introduced in 1953, the classic loafer is a symbol of equestrian elegance and sophistication that has distinguished Gucci’s discerning clientele for decades.
Sabato De Sarno’s creative direction breathes new life into this emblematic design, transforming it into an emblem of modern-day elegance. Kingsley Ben-Adir, with his compelling presence and nuanced artistry, perfectly captures the loafer’s evolution from a symbol of leisurely grace to an icon of sensual sophistication. The campaign’s relaxed portraits invite the viewer to reinterpret everyday elegance through a refreshed lens.
Behind this vision, a team of creative minds—Art Director Riccardo Zanola, Director Emanuele Cantò, Stylist Alastair McKimm, Makeup Artist Thomas De Kluyver, and Hair Stylist Amidat Giwa—melds Gucci’s rich heritage with its forward-thinking ethos. Set to the rhythmic cadence of “Walked In The Room” by Channel Tres, the campaign underscores Gucci’s commitment to innovation, creativity, and Italian craftsmanship.
As Gucci navigates the luxury fashion landscape beyond its centennial, this campaign traces the brand’s evolution from its Florentine roots to its global icon status.
Kingsley Ben-Adir, celebrated for his transformative roles such as Bob Marley and in the Oscar-nominated Barbie, infuses the campaign with a depth and authenticity reflective of Gucci’s ethos. His ability to embody diverse narratives mirrors Gucci’s own journey through tradition and innovation.
Gucci’s latest campaign mirrors a broader narrative within the fashion industry—where tradition and innovation coexist in a dynamic dance to create something truly extraordinary. This campaign not only celebrates the legacy of the Horsebit loafer but also signals Gucci’s continued evolution, embracing a future where its heritage becomes a cornerstone for new expressions of elegance.