Available Excluisvely Through Louis Vuitton’s Crypto Membership Program
Louis Vuitton has presented an exclusive Varsity jacket, available in a limited edition for the VIA community. This unique piece exists in both digital and physical forms, making it the first ready-to-wear article designed by the Men’s Creative Director, Pharrell Williams, to become available for VIA.
The VIA Varsity jacket, which appeared in the Fall 2024 runway show, represents the emblematic silhouette of men’s ready-to-wear at Louis Vuitton, reinventing it through cowboy-inspired leather details that highlight the house’s craft mastery.
Exclusively reserved to owners of the VIA Treasure Trunk, the house’s crypto-powered membership program, the collectible piece will be launched on 22nd of April 2024 in a limited edition of 200.
