Former Duchess of Sussex, Meghan Markle, has been making waves in the culinary world with her new lifestyle brand, As Ever. The launch was met with overwhelming enthusiasm, selling out within an hour. However, select celebrities residing in Montecito were fortunate enough to receive exclusive gift baskets from the duchess herself. These baskets included a delightful array of products such as raspberry jam, crepe mix, shortbread cookie mix adorned with flower sprinkles, and a carefully curated tea selection.
In the picturesque town of Montecito, renowned figures like Kris Jenner and Zoe Saldaña expressed their admiration for Meghan’s offerings. Jenner shared her excitement on Instagram, eagerly anticipating trying every item in the basket. Similarly, Saldaña posted about the delectable present, congratulating the former duchess on her venture. Fashion designer Anine Bing also showcased her appreciation by preparing crepes using Meghan's recipe, even impressing her son Benjamin, who proclaimed them better than those found in Paris.
This initiative marks another milestone for Meghan, who initially named her brand American Riviera Orchard. Prior to the official launch, she teased her close circle of friends and celebrities, including Chrissy Teigen and Mindy Kaling, with similar gifts. This thoughtful gesture not only strengthened bonds but also created anticipation around her product line.
From a journalistic perspective, this story highlights how personal connections can enhance business ventures. By personally engaging with influential individuals, Meghan successfully generated buzz for her brand before its official debut. It serves as a reminder that authentic relationships remain crucial in today's digital age, where marketing often relies heavily on impersonal strategies.