From March 20th to 22nd, 2025, the Melbourne International Coffee Expo (MICE) will once again take place in the city renowned as the world's specialty coffee capital. This event gathers top innovators from Australia and abroad, offering an expansive trade show, educational sessions, and award ceremonies. A new highlight for 2025 is the Melbourne Coffee Festival, co-hosted by Breville, which connects professionals and enthusiasts alike with industry experts.

In addition to the festival, MICE2025 features competitions like the Product Innovation Awards and the Coffee Industry Heroes Awards. Educational series are also available, including lectures for café owners and global coffee discussions. Attendees can expect a range of activities aimed at improving skills, learning about industry trends, and networking with key figures in the coffee world.

Exploring the Melbourne Coffee Festival

This year's MICE introduces the Melbourne Coffee Festival, designed to bring together coffee aficionados and industry professionals. With hands-on experiences, demonstrations, and masterclasses led by renowned roasters, this festival offers valuable insights into brewing techniques and product knowledge.

The festival provides an interactive platform where attendees can engage directly with the latest equipment from brands like Breville. Participants benefit from expert tutorials on brewing methods and participate in coffee tastings. Masterclasses hosted by Beanz cover various aspects of coffee preparation, featuring leading Australian roasters. These sessions not only enhance brewing skills but also offer chances to win exciting prizes such as coffee machines or subscriptions.

Competitions, Awards, and Educational Opportunities

Apart from the festival, MICE2025 hosts several competitions and awards recognizing innovation and dedication within the coffee community. Categories span product design, packaging excellence, and individual contributions to the industry. The event culminates in ceremonies honoring outstanding achievements.

Educational components include the Café Owners Education Series, focusing on operational strategies, marketing tactics, and sustainability practices. Additionally, the GCR Down Under Leaders Symposium addresses global challenges facing the coffee sector, providing insights from industry leaders. Both series aim to equip participants with knowledge essential for navigating current market dynamics and fostering growth within their businesses.