The term minimalism was coined by Richard Wollheim in 1965 in an article titled “Minimal Art” published in Arts Magazine. The movement promotes simplicity, essentiality, and mental and physical decluttering. While the style originated in the 1960s, it has regained popularity in recent years, partly due to its timeless elegance and partly as a response to consumerism, which has filled our homes with unnecessary products and items. It’s a philosophy that encourages people to reflect on what truly matters to them and eliminate everything else, shifting the focus from quantity to quality in every aspect of life, from material possessions to negative thoughts. Getting rid of excess frees up space in our homes and minds, allowing us to focus on what truly makes us happy and satisfied, and additionally helps the environment and reduces overproduction.
Minimal Fashion
Minimal fashion is characterized by refined simplicity and high-quality fabrics. Instead of following fleeting trends, garments are designed to stand the test of time, both in style and material quality. This approach promotes a more sustainable and mindful wardrobe. Minimalist fashion focuses on essentiality, clean and sophisticated aesthetics, and neutral colors. Black, gray, white, beige, and brown dominate minimalist palettes, offering an easily coordinated quiet luxury. There are many brands that stand out for this approach, here are a few you may not know.
Nanushka
Nanushka was founded by Sandra Sandor in 2006 in Budapest. The brand is distinguished by its attention to sustainability and ethics, using cruelty-free materials and eco-friendly production practices. This commitment is reflected in its design. Nanushka is known for relaxed and sophisticated silhouettes, combining clean lines with surprising details. The garments are characterized by high-quality fabrics and artisanal craftsmanship, giving them a sense of accessible luxury.
Brother Vellies
Brother Vellies is a fashion brand founded by designer Aurora James in 2013, designed in New York and handcrafted in Nairobi, Kenya. Known for its ethical and sustainable aesthetic, the brand produces artisanal footwear, bags, and luxury accessories characterized by minimalist designs with a unique touch. The brand is committed to supporting local artisans in the African continent, creating economic opportunities and preserving traditional craftsmanship. With a philosophy based on inclusivity and sustainability, Brother Vellies promotes cultural awareness, making its mark in the global fashion industry.
Neuw Denim
Neuw Denim, born in Melbourne, Australia in 2009, is a brand that reimagines classic denim, refreshing it with a modern touch and innovative vision. Founded by Par Lundqvist, Stephen Little, and Richard Bell, the company creates jeans and casual clothing that blend style and comfort. Neuw Denim offers its customers a minimalist aesthetic, premium fabrics, and an exceptional fit experience.
Brandon Blackwood
Brandon Blackwood is a luxury fashion brand founded by the eponymous designer in 2015 in New York. It is known for its bags that combine contemporary style, design, functionality, and high-quality materials. The brand is also committed to promoting diversity and inclusion through its campaigns and collaborations, for a fairer and more representative fashion industry. With a focus on sustainability and innovation, Brandon Blackwood continues to distinguish itself as one of the most promising emerging brands in the contemporary fashion landscape.
Samsøe Samsøe
Samsøe Samsøe is a Danish brand founded in 1993 known for its clean and contemporary style. Heavily influenced by Scandinavian design, the brand offers a wide range of clothing and accessories characterized by minimalist lines and high-quality fabrics. With its dedication to simplicity and functionality, Samsøe Samsøe continues to be a favorite choice for those seeking to build a discreet yet refined wardrobe.
Raey
Raey, a London-based brand founded in 2015, has quickly established itself as a reference point in the minimalist fashion scene. With a philosophy that embraces simplicity and functionality, Raey offers a selection of clothing and accessories characterized by clean lines and high-quality fabrics.
Joseph
Founded in 1972 by Joseph Ettedgui, the brand is known for its ability to combine traditional craftsmanship with contemporary aesthetics. Famous for its precise cuts and attention to detail, Joseph offers a wide range of garments ranging from classic essentials to experimental creations. High-quality fabrics and impeccable finishes give its designs a timeless elegance that adapts to every occasion.
Sincerely, Tommy
Founded by Kai Avent-deLeon in 2014, Sincerely, Tommy is a concept store and clothing line based in Brooklyn, known for its minimalist yet sophisticated designs that blend comfort and style. Conceived as a meeting point for fashion, art, and culture, the brand offers a curated selection of clothing, accessories, and home goods characterized by a minimalist and contemporary aesthetic. The brand stands out for its commitment to sustainability and inclusivity, promoting emerging and independent creative projects.
Agolde
Agolde, founded in 2014 in Los Angeles, has revolutionized the denim world with its approach to modern minimalism. With a dedication to quality materials and impeccable fit, Agolde offers a range of jeans and casual clothing that combine effortless style and comfort. Strong attention to detail and ethical production complete the picture.
Bassike
Bassike is an Australian brand founded in 2006 by Deborah Sams and Mary Lou Ryan. With clean lines and high-quality fabrics, Bassike offers a collection of essential, elegant, and eco-friendly clothing. Its philosophy is based on creating versatile pieces that can be easily combined to create effortlessly refined outfits. With its fusion of luxury and sustainability, the brand is an influential voice in the international fashion scene.