In an era where the natural world often plays second fiddle to urbanization and technology, a unique initiative is redefining our relationship with nature. The Sounds Right movement invites the sounds of the wild to take center stage as legitimate musical artistry, bridging environmental advocacy with pop culture. By collaborating with artists worldwide, this project showcases nature's symphony at prestigious events such as Coachella and Glastonbury. Originating from workshops in Bogotá, Colombia, it has grown into a global phenomenon that not only celebrates biodiversity but also channels proceeds toward conservation efforts.
Back in 2019, Bogotá became the birthplace of this innovative idea when creatives, musicians, and acoustic ecologists gathered for workshops aimed at reconnecting youth with their environment. Gabriel Smales, Global Programme Director for Sounds Right, recalls how these sessions evolved into something extraordinary. "We created music infused with nature’s sounds, which surprisingly resonated even within Colombia’s clubbing scene," he explains. This success sparked the question: if nature's sounds generate revenue, shouldn't nature receive credit? Thus began a journey supported by Spotify and creative agency AKQA to establish nature as an official artist on major platforms.
The movement gained momentum last year with its official launch at the United Nations on April 18. Media coverage reached billions globally, particularly thriving in regions like India, Colombia, and Indonesia due to local artist participation. Artists were given unprecedented freedom to interpret nature however they wished—some incorporated gentle bird calls, while others addressed pressing issues like forest fires through haunting soundscapes. This artistic liberty attracted a wide spectrum of contributors, enhancing both diversity and creativity within the project.
This year, over 30 renowned musicians from various genres have released tracks enriched by natural elements. Among them are Yann Tiersen, Armaan Malik, Steve Angello, SYML, Raveena, and many others representing countries ranging from the UK to Japan. Their work isn't confined to studios; performances at large festivals amplify the message. For instance, Norwegian singer Aurora performed her nature-inspired piece before 60,000 attendees at Denmark's Roskilde Festival, while British artist Cosmo Sheldrake did the same at Glastonbury.
Beyond creating captivating melodies, Sounds Right actively supports conservation. Ninety percent of streaming royalties fund projects led by indigenous communities in critical biodiversity areas. Already committing significant sums towards initiatives in places like the Amazon and Congo basins, the organization aims to expand its impact further. Meanwhile, education remains integral—encouraging individuals to record their own nature sounds or pursue careers as acoustic ecologists.
As Sounds Right enters its next phase, it continues transforming perceptions about environmental action. It reminds us that fostering connections with nature doesn't require drastic changes; small contributions made enjoyable can inspire greater involvement. Through harmonizing humanity with the earth's rhythms, this movement proves that every note counts in preserving our planet's rich tapestry.