Streaming giant Netflix has demonstrated a remarkable ability to breathe new life into licensed television series, transforming them into trending phenomena. Nielsen's latest report highlights this phenomenon by analyzing the streaming performances of shows like "Suits" and "Lucifer," whose popularity surged after being added to the platform. The data also showcases how CBS's "Fire Country" and CW's "Riverdale" experienced significant audience growth following their debut on Netflix. This trend underscores the platform's influence in reinvigorating previously aired content, often leading to renewed interest and even spin-offs.
The resurgence of "Suits" is a prime example of Netflix's impact. Originally airing on USA Network from 2011 to 2019, the legal drama garnered substantial viewership minutes. However, its transition to streaming platforms, including Netflix and Peacock, resulted in a 13% increase in viewing minutes compared to its original run. Similarly, "Lucifer" found a second chance with Netflix reviving it for three additional seasons post-cancellation by Fox. This revival not only brought the show back but also amplified its viewership figures significantly across various seasons.
Brian Nelson, Nielsen's director of data communications, explained that Netflix serves as a discovery platform where audiences either rediscover old favorites or encounter entirely new content. This effect extends beyond mere viewership numbers, influencing programming dynamics within the current media ecosystem. For instance, "Fire Country" saw a substantial spike in viewership when its first season was introduced on Netflix, subsequently boosting Paramount+ viewership for its third season.
This interplay between linear broadcasts and streaming services creates opportunities for content creators and networks alike. While financial incentives remain speculative, the solid viewership numbers attributed to the 'Netflix effect' undoubtedly hold value during negotiations. A notable outcome includes NBCUniversal commissioning "Suits LA," a spin-off inspired by "Suits'" success on Netflix.
Despite these successes, predicting which shows will benefit from the 'Netflix effect' remains challenging. Other streaming platforms such as Apple TV+ and Hulu have seen strong performances from dramas not yet available on Netflix, indicating potential exists across genres and formats. Meanwhile, UK crime drama "Adolescence" achieved record-breaking viewership on Netflix, further illustrating the platform's ability to elevate international content onto global stages.
In unrelated news, CBS continues delivering robust multiplatform viewership figures, with ten of its ongoing programs surpassing 10 million viewers across both CBS and Paramount+. Among these, "Watson," "Tracker," and "Matlock" lead with impressive average viewership counts. Additionally, Fox News celebrated a historic quarter in cable news history, averaging 2.20 million weekday viewers during Q1 2025, thanks partly to Donald Trump's political activities reigniting audience interest.
As evidenced by these developments, Netflix continues shaping the television landscape by revitalizing classic shows and introducing fresh content to diverse audiences worldwide. Its role as a catalyst for discovering and appreciating quality programming cannot be overstated, influencing industry practices and consumer behavior simultaneously.