New ‘Gucci Lido’ collection encapsulates the essence of summer

The House presents Gucci Lido, a new collection that pays homage to the captivating allure of seaside living, with the beach clubs or ‘lidos’ that adorn Italy’s celebrated coastlines as a source of inspiration.

Conceived by the House’s creative director, Sabato De Sarno, and captured through the lens of Anthony Seklaoui, the campaign embodies the spirit of getaways, embracing the spontaneity, vitality and joy of the season – a true celebration of days bathed in sunshine and salty sea breezes.

From sophisticated swimwear to summery summer pieces, Gucci Lido offers a range of timeless pieces that combine luxury with comfort. Icons such as the Gucci Jackie and GG Marmont, reinterpreted in straw-effect raffia and canvas, exude a carefree charm that fits perfectly with the summer aesthetic.

Likewise, brightly coloured GG canvas accessories, including the Gucci Luce and Moon Side bags, add a playful touch to the collection, while neon-detailed accessories reinterpret classic motifs with a modern twist.

Find out more about Gucci at www.gucci.com.

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