The upcoming GPU Technology Conference (GTC) organized by NVIDIA is set to take place from March 17-21 in San Jose, marking a pivotal moment for the tech industry. Attendees and enthusiasts alike can tune into Engadget’s liveblog on March 18 at 1PM ET/10AM PT, where CEO Jensen Huang will deliver his keynote address. This event promises to be a treasure trove of groundbreaking announcements, particularly in the realm of artificial intelligence. The conference offers an unparalleled opportunity for NVIDIA to showcase its latest advancements and reaffirm its leadership in the rapidly evolving computing landscape.

One of the key highlights this year is expected to be NVIDIA's continued focus on AI technology. Historically, the company has been at the forefront of developing cutting-edge GPUs that significantly enhance computational efficiency. With the introduction of the Blackwell line last year, which offered faster and less resource-intensive processing capabilities, expectations are high for even more advanced iterations. Additionally, updates on NVIDIA’s ventures into automotive, robotics, and quantum computing sectors are anticipated to provide further insights into their diversified portfolio. However, the stakes have never been higher for NVIDIA as it faces new challenges in the market.

NVIDIA enters this year's GTC under different circumstances compared to previous years. Market dynamics have shifted dramatically over the past 12 months, with the emergence of competitors like DeepSeek causing volatility in tech stocks. Issues surrounding recent RTX product launches and criticisms about AI-generated NPCs in gaming have added pressure on the company. To regain momentum and investor confidence, Huang must leverage this platform to unveil something truly innovative and inspiring. The world eagerly awaits what surprises he may have in store, hoping for a significant breakthrough that could redefine the future of technology.