The POCO brand has made a bold step forward with its latest offering, the POCO F7 Ultra. This marks the first time the company has ventured into the ultra-premium smartphone segment, introducing features typically reserved for flagship devices. Equipped with cutting-edge technology such as the Snapdragon 8 Elite chipset, IP68 water resistance, wireless charging, and a high-quality telephoto camera, this device aims to redefine value in the mid-to-high-end market. Despite not being traditionally associated with top-tier phones, POCO is positioning the F7 Ultra as a serious contender at an accessible price point of $649 (or $599 during an early bird promotion).
As part of the POCO F7 series, the Ultra model represents a rebranded version of Xiaomi's Redmi K80 Pro from China. However, it distinguishes itself through premium additions like the Snapdragon 8 Elite processor, which prioritizes battery efficiency over raw power, delivering stable performance even under stress. While peak temperatures can reach concerning levels during intensive tests, real-world usage remains smooth and efficient. The phone also boasts a durable design featuring a two-tone rear cover that recalls elements of Google Pixel phones.
Photography enthusiasts will appreciate the inclusion of a 50MP telephoto camera alongside a main sensor and ultrawide lens. Although lacking some advanced features found in Xiaomi’s flagship lineup, the F7 Ultra still delivers impressive image quality, particularly with its telephoto capabilities. Users can expect vibrant colors, sharp details, and strong low-light performance, making it suitable for both casual snapshots and more demanding photography tasks.
Battery life is another standout feature, thanks to a sizable 5,300mAh capacity paired with rapid 120W wired and 50W wireless charging options. While slightly smaller than the K80 Pro's battery, this setup ensures long-lasting endurance while supporting quick replenishment within just 34 minutes. Additionally, the phone supports up to 1,600 charging cycles before degrading significantly, extending its usability over several years.
In terms of software, the F7 Ultra runs Hyper OS 2 on Android 15, offering four years of OS updates and six years of security patches. While bloatware has been minimized, users may encounter occasional intrusive notifications. Other notable perks include Bluetooth 6.0, Wi-Fi 7, dual stereo speakers, and an IR blaster, further enhancing its appeal.
For those seeking alternatives, the POCO F7 Pro provides a compelling option at a lower price point of $499 ($449 promotional). Featuring last year's Snapdragon 8 Gen 3 chip, a larger 6,000mAh battery, and simplified camera hardware, it sacrifices certain premium features but retains solid overall performance.
Ultimately, the POCO F7 Ultra stands out as a well-rounded choice for consumers looking to balance high-end specifications with affordability. Its combination of powerful hardware, versatile cameras, and extended support makes it an attractive alternative to traditional flagships. Despite minor drawbacks such as elevated temperatures under heavy load and limited eSIM functionality, the F7 Ultra successfully establishes itself as a formidable player in today's competitive smartphone landscape.