Prada Beauty has unveiled a new counter in Paris Charles de Gaulle Airport, highlighting the brand’s diverse and avant-garde range of fragrance, skincare and makeup products.
Located in Terminal 2E, the new counter is decorated in the brand’s emblematic green and offers visitors an invitation to discover the Prada Beauty world.
A backwall showcases the Prada Paradoxe collection, as well as all of the brand’s fragrances. In the centre, a beauty table enables visitors to interact with all the skincare and makeup products, with a focus on lipsticks and foundations.
Prada Beauty introduces Skin and Color, two emblematic lines that reimagine beauty categories. The Color range, which covers eyes and lips, plays on the paradox by offering maximum expression with minimum effort thanks to versatile, fashion-curated colours and smart textures.
The skin range, from cleanser to foundation, is designed to help skin adapt quickly to changing environments, providing immediate benefits and long-lasting care.
The collections across Skin, Color and Fragrance feature eco-designed packaging and skin-conscious formulas. An intuitive refill mechanism minimises the environmental impact of the products.