Qatar Duty Free (QDF) has opened its second Dior Boutique at Hamad International Airport (DOH).
The boutique opened on 1 April, coinciding with the Easter holidays, bringing newness to the airport’s retail offer during a key travel period.
The 175sqm Dior store is dedicated to women’s ready-to-wear, accessories, shoes, leather goods and jewellery and features the brand’s signature luxury store concept. It’s striking exterior, featuring a double-height façade and eye-catching lightboxes, captures attention and drives footfall in-store.
The boutique’s sits to next the airport’s iconic lamp bear, a prime location which boasts high traffic and visibility and amplifies the Dior brand’s presence.
The unveiling of the new boutique marks the first of two openings with Dior at the airport in 2024, as anticipation builds for the launch of a new Dior Spa concept in May. Complementing the new, the Dior Spa is set to deliver “a transformative beauty experience”, stated QDF.
Qatar Duty Free Senior Vice President Thabet Musleh said: “The opening of the second Dior Boutique is an important milestone in our partnership with Dior, solidifying its presence as one of the pillars of our luxury offer. Travelers looking to experience the timeless elegance of Dior can now enjoy a truly authoritative expression of the brand across two world-class retail concepts at Hamad International Airport.”