QATAR. Qatar Duty Free opened the second Dior boutique at Hamad International Airport on 1 April, marking a further extension of the travel retailer’s impressive luxury offer.
The 175sq m boutique is located next to the Lamp Bear figure in the heart of the airport, with its “prime location in a high-traffic and high-visibility area amplifying the allure of the Dior brand”.
It features the atelier’s signature store concept, with striking exterior, double-height façade and eye-catching lightboxes.
The unveiling of the boutique marks the first of two openings with Dior at the airport in 2024 – anticipation continues to build for the launch of the Dior Spa concept in May.
Qatar Duty Free said: “With the new boutique strengthening the brand’s offer in women’s ready-to-wear, accessories, shoes, leathergoods and jewellery, and Dior Spa set to deliver a transformative beauty experience, shoppers at the airport will be able to enjoy an unrivalled brand experience with one of the true icons of luxury.”
Qatar Duty Free Senior Vice President Thabet Musleh said: “The opening of the second Dior Boutique is an important milestone in our partnership with Dior, solidifying its presence as one of the pillars of our luxury offer. Travellers looking to experience the timeless elegance of Dior can now enjoy a truly authoritative expression of the brand across two world-class retail concepts at Hamad International Airport.” ✈
