Achieving unprecedented success, the second trailer for Grand Theft Auto 6 has shattered records across all platforms. According to Rockstar Games, the video garnered an astonishing 475 million views within its first 24 hours, surpassing even the most successful movie trailers like Deadpool and Wolverine. This monumental achievement highlights the immense anticipation surrounding the upcoming game, setting it apart as a cultural phenomenon that transcends traditional entertainment boundaries.
Building on prior achievements, the initial GTA 6 trailer had already made waves with 93 million views in its debut day exclusively on YouTube. Now, the second trailer continues this trend, accumulating over 85 million views on Rockstar's official YouTube channel alone by early May. Moreover, the impact extends beyond just gameplay footage; music featured in the trailer has seen a dramatic surge in popularity. Following its inclusion in the latest preview, "Hot Together" by The Pointer Sisters experienced an extraordinary spike of 182,000% in global Spotify streams within two hours after the trailer’s release, illustrating how deeply embedded music is within the GTA experience.
With such overwhelming public interest, expectations are high for GTA 6's official launch scheduled for May 26, 2026, despite earlier delays from late 2025. Industry insiders estimate Rockstar invested over $1 billion into developing the game, underscoring the magnitude of resources poured into creating what many predict will be one of the most lucrative entertainment releases ever—not only among video games but also compared to blockbuster films. As demonstrated through their trailers' performance thus far, there seems little doubt regarding GTA 6's potential to achieve extraordinary commercial triumph.
The staggering response to GTA 6 showcases the power of innovation and creativity in captivating audiences worldwide. By integrating iconic elements like classic songs while pushing technical boundaries, Rockstar not only elevates gaming standards but also reinforces the importance of artistry in digital media. Such accomplishments inspire future creators to strive towards excellence, ensuring continued growth and excitement within the entertainment industry.