A significant transformation has taken place at M&S Gemini in Warrington’s Europa Boulevard, where a 10-month renovation has introduced exciting changes aimed at attracting a broader customer base. The store now boasts an updated layout designed to enhance the shopping journey. Among the highlights are revamped sections for clothing and homeware, as well as an upgraded beauty department that aligns with the brand's SS25 collections. These collections span various categories, including women's, men's, and children's wear, all thoughtfully curated to meet diverse customer preferences.
The store features innovative design elements such as neon-lit zones that emphasize popular M&S lines like Per Una, Autograph, and Jaeger. A dedicated area for Mamas & Papas complements the kidswear section, enhancing convenience for parents. Furthermore, the footwear selection has been expanded, offering customers a comfortable try-on space alongside personalized bra and suit fitting services. In the beauty department, shoppers can explore both third-party and exclusive M&S brands, including the Apothecary collection, along with fragrances from Clinique, Benefit Cosmetics, and Estée Lauder.
Shoppers benefit from a range of modern conveniences, such as expert Beauty Advisors providing tailored advice and colleagues offering styling tips. Additionally, a new payment system allows customers to bypass queues by settling their purchases directly in fitting rooms. This improvement coincides with the availability of Click and Collect services for online orders across clothing, home, and beauty products. Through these enhancements, M&S Gemini demonstrates its commitment to delivering a seamless and enjoyable shopping experience, reflecting the brand's dedication to quality and innovation in retail.