During the 2025 autumn/winter ready-to-wear collections in Paris and Milan, makeup stole the spotlight alongside fashion. Bold colors, dramatic lashes, and artistic face painting were among the standout trends that captivated onlookers. From Chanel's innovative drawn-on lashes to Saint Laurent's sun-kissed cheeks and Louis Vuitton's vibrant kabuki-inspired looks, each designer presented unique beauty concepts that complemented their collections.

At Chanel, the models showcased an intriguing smoky eye effect enhanced by hand-drawn lashes mimicking the texture of a black ribbon—a key motif of the collection. This accessory was seamlessly integrated into various elements of the presentation, including bags, jackets, and even hairstyles. To achieve this distinctive look, makeup artists utilized products like Le Volume de Chanel mascara, Stylo Yeux Waterproof kohl pencil, and Signature de Chanel eyeliner pen.

Louis Vuitton introduced a bold aesthetic under the creative direction of Dame Pat McGrath, who recently became the head of La Beauté Louis Vuitton. One model displayed a striking red lip paired with vivid face paint inspired by traditional Japanese kabuki artistry. Such avant-garde designs perfectly aligned with the house’s forward-thinking vision.

Saint Laurent embraced a natural yet radiant approach with beautifully bronzed cheeks at its show beneath the Eiffel Tower. Models, including Bella Hadid, exuded a warm glow that harmonized with the luxurious jewel tones featured in the clothing line. This choice echoed the preferences of the brand's legendary founder.

Innovative makeup techniques transformed the runways of Paris and Milan into canvases for artistic expression. Each designer brought their own interpretation of modern beauty, leaving lasting impressions on both fashion enthusiasts and makeup aficionados alike. These captivating presentations not only highlighted seasonal trends but also celebrated the timeless allure of creativity within the fashion world.