In a landmark move, NOAM, the trailblazing craft beer innovator, and 50 Best, the world’s leading authority in gastronomy and hospitality, have forged an unprecedented partnership. This collaboration aims to elevate the global hospitality industry by celebrating exceptional experiences and fostering meaningful connections through outstanding food and drink.

Discover the Future of Culinary Excellence with NOAM and 50 Best

A New Era of Culinary and Beverage Innovation

The alliance between NOAM and 50 Best marks a significant milestone in the culinary world. Both entities share a profound commitment to excellence, craftsmanship, and innovation. NOAM, born in Munich, embodies the spirit of traditional Bavarian brewing while embracing modern sensibilities. Its award-winning lager, known for its crisp, floral notes and smooth finish, has become a symbol of quality and distinction.This partnership will see NOAM featured at key 50 Best events worldwide, offering industry professionals and enthusiasts an immersive experience. From prestigious awards ceremonies to exclusive tastings, this collaboration promises to redefine what it means to enjoy exceptional beverages in a world-class setting. The synergy between these two brands is expected to inspire new heights of creativity and excellence in the hospitality sector.

Shaping the Future of Industry Events

One of the most anticipated aspects of this partnership is the integration of NOAM into 50 Best’s signature events. These gatherings, which draw top-tier chefs, mixologists, and connoisseurs from around the globe, will now offer a more elevated and memorable experience. Participants can look forward to savoring NOAM’s unique character and versatility, enhancing their appreciation for the art of brewing and hospitality.The World’s 50 Best Bars awards ceremony, in particular, will serve as a showcase for NOAM’s innovative approach to beer. Attendees will not only witness the recognition of the best bars but also indulge in the refined flavors that NOAM brings to the table. This combination of celebration and tasting will create unforgettable moments, reinforcing the importance of quality and tradition in the modern beverage landscape.

Driving Forward the Art of Meaningful Connections

At the heart of this partnership is a shared vision of fostering meaningful connections through extraordinary experiences. NOAM’s mission to spread beauty and joy aligns perfectly with 50 Best’s dedication to recognizing the finest in gastronomy and hospitality. Together, they aim to celebrate the art of living well, whether through music, nature, dance, or, of course, exceptional food and drink.Daniel Noah Sheikh, Founder of NOAM, expressed his enthusiasm for this collaboration: “Our partnership with 50 Best is a testament to our shared passion for excellence and innovation. By bringing NOAM into the world of 50 Best, we continue our mission to inspire and delight those who appreciate the finer things in life.” Emma Sleight, Head of Content at 50 Best Bars, echoed this sentiment, highlighting the alignment of values and goals between the two organizations.

Embracing Tradition and Innovation

NOAM’s journey from Munich to becoming a globally recognized brand reflects its unwavering commitment to blending tradition with innovation. Founded in the heart of Bavarian beer culture, NOAM has redefined brewing by infusing age-old techniques with contemporary flair. This pioneering spirit ensures that each sip of NOAM delivers a taste of history, while also offering a glimpse into the future of craft brewing.As part of this dynamic collaboration, NOAM will be present at various 50 Best events, allowing industry experts to experience its unique character firsthand. The exposure will not only introduce NOAM to a wider audience but also underscore its position as a leader in the craft beer revolution. Through these encounters, NOAM aims to inspire a new generation of brewers and consumers alike, demonstrating that tradition and innovation can coexist harmoniously.

A Legacy of Recognition and Inspiration

Since its inception in 2002, 50 Best has been synonymous with excellence in the culinary world. Its prestigious rankings and awards have set the standard for restaurants and bars globally. By partnering with NOAM, 50 Best continues its legacy of recognizing and celebrating the best in the industry.This collaboration extends beyond mere association; it represents a mutual commitment to pushing boundaries and setting new benchmarks. NOAM’s presence at 50 Best events will add a layer of depth and richness to the celebrations, reminding everyone of the importance of quality and craftsmanship in the world of food and drink. Together, these two brands are poised to leave an indelible mark on the global hospitality scene, inspiring others to strive for greatness.