Rising healthcare expenses are putting significant pressure on employers, particularly those who are self-insured. The surge in prescription drug costs and the increasing prevalence of chronic conditions have led to a projected 8% increase in healthcare spending for 2025, up from 6% in 2022. This trend has prompted many companies to seek innovative solutions that not only manage costs but also enhance the quality of care for their employees. One such solution is emerging through a new marketplace platform designed specifically for self-insured employers.

A major challenge for employees is accessing affordable and high-quality primary care near their homes. Recognizing this issue, Aligned Marketplace launched in 2023 with a mission to provide advanced primary care services to self-insured employers across the United States. Through partnerships with leading providers like Marathon Health and Amazon One Medical, as well as virtual health platforms such as CirrusMD, Aligned offers access to over 3,000 clinic locations nationwide. The company’s network includes both in-person and virtual care options, ensuring comprehensive coverage for diverse employee populations.

The platform goes beyond merely connecting patients with doctors; it integrates advanced tools for population health analytics and personal health assistance. These features help engage members and manage high-risk groups more effectively. Patrick Nelli, CEO of Aligned Marketplace, emphasizes the importance of aligning financial incentives between employers and care providers. By paying based on delivering high-quality, cost-effective care, the model encourages better outcomes while reducing overall healthcare expenditures.

Investors see immense potential in this approach. Maverick Ventures and A* Capital have already contributed substantial funding, recognizing the trillion-dollar market opportunity in employer-sponsored healthcare. With more than 100 million Americans working at self-insured employers, there is vast room for growth. Companies like 7-Eleven, which employ a widely distributed workforce, stand to benefit significantly from this scalable solution. Dr. Scott Conard, a consultant to 7-Eleven, highlights the shift towards proactive health management rather than reactive treatment, underscoring the value of high-value primary care.

Aligned Marketplace represents a promising step toward transforming how healthcare is delivered and financed. By fostering collaboration among employers, providers, and employees, it promotes a system where everyone benefits—healthier individuals, improved patient experiences, and lower medical costs. As remote work becomes more common, ensuring equitable access to quality care across different regions becomes increasingly critical. Aligned Marketplace addresses this need by offering a unified, efficient platform that supports the health and wellbeing of employees wherever they may be located.