In an era where knowledge of the Holocaust is rapidly fading, a new book and exhibition in New York City titled "Borrowed Spotlight" aims to rekindle awareness. With alarming statistics showing that 20% of people globally have never heard of the Holocaust, less than half recognize its historical accuracy, and over 60% are unaware of the six million Jewish lives lost, this project seeks to educate and inspire action. Fashion photographer Bryce Thompson collaborates celebrities with Holocaust survivors to amplify their stories, creating powerful portraits that blend history with modern influence.

Fashion photographer Bryce Thompson initiated "Borrowed Spotlight" as a response to rising antisemitism and misinformation about the Holocaust. The concept pairs Holocaust survivors with well-known figures from media, fashion, and entertainment, including Chelsea Handler, Jennifer Garner, Jenna Dewan, and Wolf Blitzer. Thompson explains that the project stems from a sense of urgency, driven by witnessing increasing hatred and denial. Through these collaborations, he hopes to redirect public attention toward preserving the memory of Holocaust survivors.

The emotional depth of the project lies in the connections formed between survivors and celebrities. Thompson emphasizes the importance of trust-building during photo sessions, noting how deeply moving it was to observe survivors interacting with public figures who approached the experience with respect and open hearts. Each portrait carries a story, aiming to convey that these narratives remain alive and relevant today. Thompson stresses the dangers of silence in the face of rising antisemitism, underscoring the necessity of speaking out against hate.

Celebrity participation has been both enthusiastic and reflective. Cindy Crawford, contributing a foreword to the coffee table book, expresses her immediate willingness to be involved. Married to Jewish businessman Rande Gerber, Crawford sees the opportunity to meet and converse with a Holocaust survivor as profoundly meaningful. Similarly, Jenna Dewan describes her session with 107-year-old Risa Igelfeld as unforgettable, highlighting Igelfield's resilience and positivity despite immense personal loss. These interactions not only amplify individual survivor stories but also encourage broader reflection on the importance of remembrance.

As part of the initiative, an exhibition at the Detour Gallery features large-scale portraits, survivor testimonies, and interactive elements designed to provoke thought and dialogue ahead of Yom HaShoah (Holocaust Remembrance Day). Proceeds from book sales will fund educational campaigns targeting younger generations, while a private auction of selected prints will benefit organizations aiding living Holocaust survivors in New York and the United States Holocaust Memorial Museum. This multifaceted approach underscores the project's commitment to ensuring that the lessons of the past continue to inform the present and future.