Tilray Wellness, part of Tilray Brands, Inc., is expanding its partnership with Whole Foods Market by reintroducing the popular energy drink Hi*Ball Energy. This brand offers a healthier alternative to traditional energy drinks, featuring zero-calorie and zero-sugar formulations. The product line has seen significant growth on Amazon and aims to continue this momentum through physical retail expansion. Consumers will now find Hi*Ball Sparkling Energy Seltzer Waters in four flavors at Whole Foods locations across the U.S.

Hi*Ball Energy focuses on providing clean, sustained energy without compromising health. Each can contains organic caffeine, guarana, ginseng, and B vitamins, offering essential nutrients while avoiding artificial preservatives or sweeteners. Through partnerships with distributors like UNFI and KeHe, Hi*Ball Energy expands its availability beyond Whole Foods, ensuring broader access for consumers seeking better-for-you energy solutions.

Revitalizing a Beloved Brand

Tilray Wellness acquired Hi*Ball Energy in 2024 and quickly revitalized it through online sales channels such as Amazon. Following strong consumer demand and loyalty, Whole Foods Market reestablished its relationship with Hi*Ball Energy. Jared Simon, President of Tilray Wellness, emphasized that the brand's reputation for innovation and quality reassured Whole Foods Market about restoring this connection. As a result, Hi*Ball Energy returns to shelves nationwide.

Previously a staple among health-conscious consumers, Hi*Ball Energy faced declining trends before being acquired by Tilray Brands. Since then, the company has driven impressive growth in eCommerce, with a 68% increase in Amazon sales over six months. Recognizing Whole Foods Market shoppers' disappointment after losing access to Hi*Ball Energy, Tilray leveraged its expertise to rebuild trust and relaunch the product in brick-and-mortar stores. This strategic move aligns with both companies' commitment to delivering premium wellness products.

Healthy Energy Solutions

Hi*Ball Sparkling Energy Seltzer Waters stand out as healthier alternatives to conventional energy drinks. They contain no calories or sugar, making them appealing to those prioritizing nutrition. Each 16-ounce can includes organic ingredients like caffeine, guarana, ginseng, and essential B vitamins. These components work together to provide long-lasting energy without unwanted additives.

The new Hi*Ball Energy lineup features four fan-favorite flavors: Grapefruit, Blood Orange, Blackberry, and Wildberry. Available in 12-count cases at Whole Foods Market stores nationwide, these seltzers cater to individuals seeking refreshing, guilt-free energy boosts. Beyond Whole Foods, Hi*Ball Energy extends its reach through collaborations with major distributors UNFI and KeHe. This ensures widespread accessibility for consumers looking for natural energy sources free from artificial preservatives or sweeteners. By emphasizing transparency and quality, Hi*Ball Energy reinforces its position as a leader in the better-for-you beverage market.