Workwear has long been the bedrock of men’s fashion, endlessly riffed upon, honed and upgraded – from the classic denim shirt and jeans, adopted by cowboys and miners in the American West, to chore jackets, cargo pants, and hi-vis jackets. This sense of utility was seen throughout the S/S 2024 collections – from Prada’s danger-red pocket-covered gilet, a play on the uniforms of security details, to Givenchy’s khaki bombers, Celine’s camo-adorned pants and hardy suede jackets at Miu Miu.
Utilitarian men’s fashion gets an upgrade for S/S 2024
The season’s functional mood is captured in a series of carefree combinations by Italy-born, London-based stylist Nicola Neri and photographer Luca Strano, who is based between London and Milan. As seen in the May 2024 Milan Preview Issue of Wallpaper* (on international newsstands now), this series of portraits puts the utilitarian aesthetic in the hot seat – leaving you with a blueprint of how to upgrade the everyday this spring and summer.
Models: Tom Davison and Milo Boaten-Rolfe at Xdirectn, Oscar Young at Premier, Rea at Milk Management, Zakaria Dau at PRM, Mason Marchetti and Yertai Abdibekov at Next London. Casting: Miro Raynov. Hair: Kanae Kikuchi at Haco+ using Instant Icon. Make-up/grooming: Jo Banach using Chanel Les Beiges Summer Spirit and Hydra Beauty Micro Serum Lip. Interiors: Olly Mason. Photography assistants: Domizia Salusest, Farid Ghimas. Fashion assistant: Hope Palmer. Hair assistants: Takuro Watanabe, Rio Shimmaki. Interiors assistant: Archie Thomson.
A version of this article appears in the May 2024 Milan Preview Issue of Wallpaper*, available in print, on the Wallpaper* app on Apple iOS, and to subscribers of Apple News +. Subscribe to Wallpaper* today.