Digital Product
Victrola Unlocks New Streaming Features for Sonos-Compatible Turntables
2025-03-06

In a significant development for audiophiles, Victrola has announced that its high-end turntables will soon support additional streaming protocols through a software update. This enhancement will enable users to enjoy greater versatility in how they connect and stream music from their vinyl records. The company's "Works with Sonos" models, including the Stream Carbon, Pearl, and Onyx, will now be equipped with Bluetooth, UPnP, and Roon streaming capabilities. The Sapphire model, an ultra-premium option, has already received this upgrade. This move is expected to enhance user experience and broaden the appeal of these devices.

Enhanced Connectivity Brings More Options to Vinyl Enthusiasts

In the heart of the autumn season, when the air carries hints of nostalgia, Victrola has introduced a transformative update for its tech-savvy vinyl players. The company, known for blending traditional vinyl charm with modern technology, has rolled out a software update that dramatically expands the connectivity options for its "Works with Sonos" turntables. The Stream Carbon, Pearl, and Onyx models, which have been popular among audiophiles, will now support Bluetooth, Universal Plug and Play (UPnP), and hi-fi Roon streaming. These features were previously unavailable, despite the hardware being capable of supporting them.

The Sapphire, the pinnacle of Victrola's lineup, has already undergone this transformation. The update is designed to install automatically, ensuring a seamless transition for users. In the app interface, where users once only had the option to select a default Sonos speaker, they will now find a range of new streaming choices. This expansion of capabilities allows vinyl enthusiasts to integrate their turntables into a wider variety of audio systems, enhancing both convenience and flexibility.

While this news is welcomed by those who invested in these premium devices, it raises questions about why these features were not available at launch. Some speculate that Victrola may have been cautious given Sonos' recent troubles. The smart speaker giant faced significant challenges in 2023, including a disastrous app update and leadership changes. Victrola's decision to introduce alternative models without Sonos compatibility earlier this year might reflect a strategic move to diversify its offerings.

Scott Hagen, a spokesperson for Victrola, expressed enthusiasm about the update: "This marks a significant milestone in our commitment to bridging the warmth of vinyl with the convenience of modern wireless audio. Our Stream turntables have long been favored by Sonos users, and now we're extending that same effortless streaming experience to other audio ecosystems. Vinyl lovers can now enjoy premium wireless flexibility without any compromises."

From a journalist's perspective, this update underscores the importance of adaptability in the tech industry. Companies must remain agile and responsive to market changes, especially in an era where consumer preferences can shift rapidly. Victrola's decision to unlock these features demonstrates a willingness to listen to customer feedback and provide solutions that meet evolving needs. For readers, it serves as a reminder that even premium products can benefit from continuous improvement, ensuring that investments in technology remain relevant and valuable over time.

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