After more than a decade at the helm, Steve Lanzano is set to conclude his tenure as President and CEO of the Television Bureau of Advertising (TVB) by the close of 2025. Under his guidance, the organization has not only maintained its influence but also expanded its role in shaping the media landscape. With over three decades of experience in the media sector, Lanzano brought an unparalleled expertise honed through leadership positions at prestigious agencies such as MEC (now Wavemaker) North America and Havas Media. His strategic acumen transformed TVB into a formidable advocate for local broadcast television.

Lanzano's contributions have been pivotal in strengthening the position of local television within the evolving media ecosystem. During his time at TVB, he spearheaded initiatives that underscored the effectiveness of local broadcasting while addressing technological advancements and measurement improvements essential for business growth. Antonio Roman, chair of TVB’s Board of Directors, praised Lanzano's efforts, emphasizing how they have fortified the future relevance of local broadcast television. Expanding TVB's membership to encompass over 800 U.S. stations, Lanzano championed projects like Project Roadblock, which mobilized hundreds of local stations to combat impaired driving. These endeavors highlight his commitment to both public safety and industry innovation.

The legacy of Steve Lanzano transcends organizational achievements; it embodies a dedication to fostering collaboration and advancing value propositions for local television. As Brad Seitter, Executive Vice President at TVB, noted, Lanzano's transformative leadership has left an indelible mark on the broadcast industry. While reflecting on his impending retirement, Lanzano expressed pride in the accomplishments achieved alongside passionate colleagues who share his vision. Moving forward, the search for his successor underscores TVB's determination to uphold and build upon the standards established under Lanzano's direction. The future remains bright for an industry guided by principles of innovation and community impact championed by this iconic leader.