Embracing the Maison’s spirit of travel, Nicolas Ghesquière continues his ten-year story of design, discovery and voyage at Louis Vuitton, presenting the Women’s Prefall 2024 collection at the Long Museum in Shanghai.
The silhouettes designed by Nicolas Ghesquière echo his past collections while pointing the way to the Maison’s future with vibrant creativity. This first Voyager Show set the tone in a collaboration with contemporary artist Sun Yitian. Her colorful bestiary of playful animals came to life on free-flowing looks. Proclaiming complete freedom of tone and form, the wardrobe was full of contrasts, with short paired against long, or floral prints alternating with stripes and checks. Exuberant colors and playful whimsy celebrated the stylistic energy of the young Chinese artist.
Accessories punctuated the narrative, recounting the saga of founder Louis Vuitton and his innovative trunk-making savoir-faire. The Petite Malle, Twist, OnTheGo, Diane, Loop, Side Trunk, Atlantis, Noé, Cannes, Camera Box and other signature accessories complemented the looks. The Capucine and Dauphine bags embarked on new chapters and reappeared in soft-sided versions. The Slim Trunk made a much-remarked debut in the collection of iconic Louis Vuitton bags, each bearing witness to a continually reinvented heritage.
Founded by husband-and-wife collectors Wang Wei and Liu Yigqian, the Long Museum is China’s largest private museum, home to one of the country’s finest collections of traditional, modern and contemporary Chinese art, the “red classics”, as well as contemporary works from Asia and Europe. The museum’s pristine minimalist architecture provided a stunning setting for Nicolas Guesquière’s vision of the Louis Vuitton woman.