In a significant recognition of its commitment to corporate social responsibility (CSR) and employee engagement, W Macau – Studio City has emerged as a standout winner at the Hong Kong Business Management Excellence Awards 2025. The hotel was honored with two prestigious accolades: CSR Initiative of the Year in Hospitality & Leisure and Employee Engagement of the Year in Hospitality & Leisure. These awards highlight the hotel's dedication to creating positive impacts on the local community, employees, and society at large. Through diverse and sustainable initiatives, W Macau has successfully strengthened its ties with the community while fostering an engaged and motivated workforce.
W Macau’s CSR efforts are characterized by their collaborative nature. The hotel partners with various local non-governmental organizations, government bodies, and charities to implement a wide array of programs aimed at enhancing the quality of life for residents in Macau. Notable among these collaborations are events like "Spring Cleaning for Elderly Homes," "International Women’s Day – Yoga Journey," and "Festive Food Deliveries to Elderly Homes." Additionally, the hotel organizes in-house charity sales, recruitment sessions, and clothing donations, all of which contribute to a broader societal impact.
The hotel’s approach to employee engagement is equally commendable. More than 30% of its staff have participated in CSR activities over the past year, demonstrating a strong commitment to community service. This involvement not only benefits the community but also strengthens internal team spirit and culture. Beyond traditional CSR efforts, W Macau extended its reach by collaborating with sister properties in Hong Kong for the “Road to Give” charity event in September 2024. This initiative featured fundraising activities and a running competition to support Hong Kong-based charities, further showcasing the company's dedication to making a difference.
To maximize the impact of its CSR activities, W Macau leverages partnerships with local media outlets to raise awareness and share its efforts with the public. Moreover, the hotel embraces advanced technologies to enhance the effectiveness of its CSR events. For instance, AI-powered programs are used during career planning sessions to interact with students, and advanced survey tools collect feedback after events, ensuring continuous improvement.
Aligned with the long-term vision of its parent company, Marriott International, W Macau integrates sustainability, community engagement, diversity, and employee development into its local initiatives. This holistic approach strengthens the hotel's resilience and reputation in the hospitality industry. Open communication channels, such as monthly General Manager’s Roundtables and bimonthly HR Chats, ensure that employees remain informed and engaged. The introduction of the “Crushing It Card” allows staff to recognize each other daily, fostering a culture of appreciation. Quarterly and annual recognition programs celebrate outstanding managers and staff, contributing to high employee retention rates. In 2024, the attrition rate dropped from 23% in 2023 to 15%, a testament to the success of these strategies.
The Hong Kong Business Management Excellence Awards shine a spotlight on leaders and teams driving remarkable business success. Recognized for excellence in leadership, innovation, and strategic management, W Macau’s achievements underscore its pivotal role in the growth and success of the hospitality industry. By combining impactful CSR initiatives with robust employee engagement programs, the hotel sets a benchmark for others to follow, ensuring sustained success and positive contributions to society.