In a tribute to four decades of brewing excellence, Widmer Brothers Brewing is launching the "40 Years of Cheers" campaign. This multi-phase celebration will reintroduce four iconic beers that have shaped Portland's craft beer culture. Available exclusively on draft at select Portland establishments, this initiative highlights the brewery's pivotal role in pioneering innovation within the craft beer scene. The campaign begins in early April with the return of Altbier, the first beer crafted by the Widmer brothers back in 1984. This German-style ale exemplifies the passion and ingenuity that laid the foundation for Widmer Brothers' enduring legacy.

A Journey Through Decades of Brewing Innovation

In the heart of Portland, a nostalgic journey through time awaits beer enthusiasts as Widmer Brothers Brewing revives four legendary brews from its storied past. Kicking off in the first week of April, the "40 Years of Cheers" campaign honors the brewery's inception with the revival of Altbier. Brewed originally with an eclectic mix of reclaimed equipment in what is now known as Portland's Pearl District, this amber-hued ale was born out of Rob and Kurt Widmer's shared love for homebrewing. With each sip, drinkers are transported back to the origins of one of America's most celebrated craft beer brands.

The campaign continues throughout 2025, introducing one beer per decade of the brewery's history. These limited-edition releases, collectively known as "Beers Through the Years," will be available exclusively on draft at select locations such as Nob Hill Bar & Grill, Dublin Pub, and Spirit of '77. Each beer not only pays homage to Widmer Brothers' innovative spirit but also sets the stage for future creations. As Alex McNamara, Senior Brand Manager, puts it, great beer has always been about bringing people together—a sentiment that remains true after forty years.

Once these small-batch brews are gone, they're gone for good, so fans should savor every moment. For more information, visit their website or follow them on social media.

This campaign serves as a reminder of how passion and dedication can create lasting legacies. It inspires us to appreciate the artistry behind craft beer while encouraging exploration of new flavors. Whether you're a long-time fan or discovering Widmer Brothers for the first time, this anniversary offers a chance to connect with the rich history of American brewing tradition.