A new chapter unfolds for 7-Eleven as the DFI Retail Group announces the immediate appointment of Yoep Man as the chief executive officer overseeing South China, Hong Kong, Macau, and Singapore. This strategic move aims to propel the brand forward in these dynamic regions. Man’s role extends beyond operational management; he will also contribute to the group’s management committee, ensuring alignment with broader corporate objectives. The decision reflects a commitment to enhancing both strategy and operations across these diverse markets.

Man’s extensive background in retail, particularly within the food and fast-moving consumer goods (FMCG) sectors, spans over two decades across the Asia-Pacific region. His most recent tenure saw him leading DFI's Food division in Singapore, where he oversaw several prominent brands like Giant, Cold Storage, CS Fresh, and Jason’s Deli. Under his guidance, these entities achieved significant improvements in financial health and operational efficiency. Notably, his expertise in digital transformation has been pivotal in elevating customer experiences.

Scott Price, CEO of DFI Retail Group, expressed confidence in Man’s ability to drive growth for 7-Eleven. Leveraging his deep understanding of the Asian retail landscape, Man is poised to accelerate the brand’s expansion. With a focus on ready-to-eat offerings and enhanced digital services, this leadership change signifies an exciting phase for 7-Eleven. It underscores the company’s dedication to meeting evolving consumer demands and setting new standards in convenience retail across key markets. This appointment not only highlights the importance of experienced leadership but also sets a positive precedent for future growth and innovation in the retail sector.