Innovative technology is transforming the fashion industry, and a Hong Kong-based startup is leading the charge. A new tool developed by Code-Create aims to revolutionize the way designers create collections, significantly reducing the time spent on the creative process. This advanced software allows professionals to generate unique, customizable designs effortlessly, offering endless possibilities for inspiration while safeguarding artistic rights.
The core of this innovation lies in AiDA 3.0, an artificial intelligence assistant that has been meticulously crafted over five years through collaboration with strategic partners. With just a few clicks, users can input their design concepts, and the tool will produce sketches along with fabric pattern and color options. According to Kim Wong, co-founder and CEO of Code-Create, one of the most challenging aspects of fashion design is gathering inspiration and organizing ideas. AiDA 3.0 addresses this issue by streamlining the initial stages of creativity without compromising on originality. The platform houses an extensive database of over 500,000 sketches and draws inspiration from both public and private sources, ensuring that each designer's unique style remains intact.
Code-Create emphasizes that its mission is not to replace human designers but to enhance their capabilities. By providing an efficient tool that operates around the clock, the company aims to free up valuable time for designers to focus on what they do best—creating. Intellectual property protection is a top priority, and all data used for training the AI comes from legitimate sources. As the user base grows, so does the intelligence of the system, continuously expanding its library of resources. Beyond AiDA, the startup plans to introduce SARA, an AI assistant designed to assist retailers in various aspects of sales and staff training, contributing to the revitalization of the entire fashion ecosystem.
This innovative approach underscores the importance of leveraging technology to empower human creativity. By fostering a collaborative environment where machines support rather than supplant human talent, Code-Create is setting a new standard for the fashion industry. The integration of AI tools like AiDA 3.0 and SARA promises to create a more dynamic and sustainable future for fashion, benefiting both creators and consumers alike.