Craft Beer
AI in the Ale Industry: A Tale of Two Breweries
2025-05-05

In the quaint town of Bellingham, Washington, a technological revolution is quietly unfolding within the local brewing scene. As artificial intelligence continues to permeate various industries, it has sparked a range of emotions and reactions among small business owners. This story focuses on two breweries with contrasting perspectives on AI's role in their operations, reflecting broader societal debates about its impact on creativity, employment, and efficiency.

The Brewing Battle Over AI

Set against the backdrop of a vibrant autumn season, where golden leaves carpet the streets of Bellingham, two prominent local breweries are navigating the complexities of integrating AI into their businesses. At Stemma Brewing Co., founder Jason Harper champions the use of artificial intelligence as a tool for enhancing productivity. He shares that his company has been experimenting with AI for over a year, finding value in automating routine tasks such as drafting emails, managing social media, and constructing formal documents.

However, just a short distance away, Otherlands Beer takes a markedly different stance. Brewer and co-founder Ben Howe remains steadfast in his refusal to incorporate AI into his operations. For Howe, the concern lies not only in potential job displacement but also in the cultural homogenization that widespread AI adoption might bring. He worries that in a decade, creativity could be stifled, leading to a world where all content appears uniform and uninspired.

Despite their differing views, both brewers acknowledge the transformative power of AI. Harper envisions a future where AI could reduce work hours without sacrificing income, while Howe advocates for more practical applications, such as advancing medical technology. Their friendship underscores the possibility of coexistence amidst ideological divergence.

A Journalist's Perspective

This exploration into the attitudes of small business owners towards AI reveals a nuanced landscape. On one hand, the potential for increased efficiency and innovation cannot be ignored. Yet, on the other, there is a legitimate fear of losing the human touch that defines many crafts, including brewing. The dialogue between Harper and Howe serves as a microcosm of the larger conversation happening globally—balancing technological advancement with preserving the essence of human creativity and connection.

As policymakers introduce legislation aimed at aiding small businesses in leveraging AI tools, the brewing industry in Bellingham stands as a testament to the diverse responses elicited by this technology. Whether the outcome will be sweet or bitter remains uncertain, but one thing is clear: the journey ahead will undoubtedly shape the future of countless industries worldwide.

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