An exciting new chapter unfolds for American Rebel Holdings, Inc., a company renowned not only for its innovative beverage line but also for its range of personal security products and branded apparel. The organization has announced its title sponsorship of the highly anticipated American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway. This prestigious event showcases drag racing at its finest, with competitors reaching speeds exceeding 300 miles per hour in thrilling four-wide races. By aligning itself with this iconic motorsport gathering, American Rebel aims to strengthen its connection with enthusiasts nationwide while promoting its premium light beer.
As part of this collaboration, the brand will have a significant presence throughout the venue, featuring prominently with eye-catching signage, an interactive promotional tent, and ample opportunities for attendees to sample their signature product. In addition, exclusive promotions and giveaways are planned to enhance fan engagement and underscore the company's dedication to quality and community spirit. CEO Andy Ross expressed pride in being associated with such a historic occasion, particularly as it marks the 1,000th Top Fuel event in NHRA history.
This sponsorship represents more than just marketing strategy; it reflects the core values of American Rebel Holdings. Since launching American Rebel Light Beer last September, the company has successfully expanded distribution across multiple states including Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, and North Carolina. Produced in partnership with AlcSource, this domestic premium light lager stands out for its natural ingredients, crisp taste, and patriotic ethos. Each 12-ounce serving contains around 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol by volume, offering consumers a lighter option without compromising on flavor or integrity.
Beyond beverages, American Rebel Holdings continues to excel in designing and manufacturing high-quality safes, personal security items, self-defense tools, and branded clothing. Their diverse portfolio demonstrates a commitment to delivering exceptional products that resonate with customers' lifestyles and beliefs. Through ventures like sponsoring major sporting events and expanding their product lines, the company solidifies its position as a leader in both lifestyle branding and alcoholic beverage production.
The American Rebel Light NHRA 4-Wide Nationals promises three unforgettable days filled with speed, excitement, and celebration from April 25 through April 27 at Charlotte Motor Speedway. Fans can look forward to immersive experiences celebrating freedom, passion, and excellence—qualities embodied perfectly by American Rebel Holdings and its flagship beer.