In a move to captivate beer enthusiasts this summer, BrewDog USA has introduced an invigorating new design for its iconic Elvis Juice Citrus IPA. The eight-year-old brand is stepping into 2025 with a bold makeover that combines modern aesthetics with nostalgic charm. Featuring striking color schemes and enhanced branding, the revamped packaging aims to highlight the refreshing citrus notes within each can while maintaining the beloved taste of the IPA. This redesign not only promises to elevate shelf appeal but also reflects the robust flavor profile that distinguishes Elvis Juice from other craft beers.
Starting in May, consumers will notice cans adorned with dynamic stripes in a deep orange hue, reminiscent of freshly peeled citrus fruit. The sleek "Elvis Juice" script pays homage to the classic IPA's enduring popularity, ensuring it remains a standout choice on store shelves and behind bars. According to Brittany Foster, Head of Brand & Marketing at BrewDog USA, this visual transformation signals a fresh chapter for their flagship product. She emphasizes that even legendary brands evolve to meet changing consumer preferences, and this update is just one of many exciting developments planned for BrewDog this year.
The renewed appearance aligns seamlessly with the beverage’s zesty character. With a 6.5% ABV, Elvis Juice delivers a citrus-rich flavor profile marked by a juicy aroma and crisp finish. Its unique blend includes smooth Caramalt malts harmonized with vibrant hops such as Centennial, Citra, Simcoe, Ahtanum, and Mosaic, resulting in a powerful yet refreshing experience. For those savoring Elvis Juice at BrewDog’s US establishments, suggested pairings include Buffalo Chicken Wings, Korean Loaded Fries topped with BBQ sauce, red onion kimchi, and sriracha mayo, alongside the Southwest Burger, all thoughtfully chosen to complement the beer's distinct flavors.
Beyond its visual appeal, Elvis Juice continues to be available in various formats, including 6-packs, 12-packs, single 19.2oz cans, and draught options. To locate the nearest stockist, users can access BrewDog’s Beer Finder tool online. As part of the celebration surrounding the new design, BrewDog is launching in-store promotions featuring collaborations with Ooni Pizza Ovens. These displays incorporate portable, multi-fuel pizza ovens and offer chances to win these appliances through special sweepstakes. For more details, interested parties can visit the official website or follow BrewDog USA on social media platforms.
Headquartered in Columbus, Ohio, BrewDog USA has been a trailblazer in the craft beer industry since 2017, operating the world's first craft beer hotel and managing a sprawling 100,000-square-foot brewery. Distributing across select states nationwide, the company operates flagship venues in Ohio, Atlanta, Las Vegas, and Denver. By prioritizing innovation and quality, BrewDog consistently pushes boundaries while investing in people and delivering great-tasting brews. Their diverse range includes seasonal offerings like Hazy Jane and Cold Beer, alongside non-alcoholic alternatives boasting minimal calories and carbohydrates per serving.
This summer, BrewDog USA invites beer lovers to embrace the refreshed allure of Elvis Juice Citrus IPA. Through its striking new packaging and engaging promotional activities, the brand aims to enhance customer experiences and solidify its position as a leader in the craft beer market. Whether enjoyed at home or in one of their vibrant taprooms, Elvis Juice continues to deliver unmatched flavor and satisfaction.