Medical Care
Centivo Launches Comprehensive Virtual Primary Care Platform
2025-01-23

In a significant move to enhance healthcare accessibility, Centivo, a self-funded employer health plan provider, has unveiled Centivo Care, an advanced virtual primary care platform that integrates behavioral health services. The new offering reflects the growing preference for telemedicine among employees and employers alike. Initially piloted in Orlando, Florida, this initiative has expanded rapidly, fueled by the acquisition of Eden Health. Centivo Care now offers free virtual appointments, personalized care plans, and preventive care reminders, aiming to provide seamless and efficient healthcare solutions.

Expanding Virtual Healthcare Services Across States

In the heart of a transformative era for healthcare delivery, Centivo Care is making waves with its innovative approach. Dr. Wayne Jenkins, Chief Medical Officer of Centivo and President of Centivo Care, highlights that the initial reluctance towards virtual care has shifted dramatically. Initially, only 5% to 10% of individuals opted for virtual consultations; however, this figure has surged to nearly 20%, with some employers reporting even higher adoption rates. JetBlue Airlines, one of Centivo's clients, exemplifies this trend as their frequently traveling employees find it more convenient to communicate with physicians via text or video calls.

Centivo Care stands out by earning the prestigious Patient-Centered Medical Home accreditation from the National Committee for Quality Assurance. This recognition underscores the platform's commitment to providing high-quality, patient-centered care. The integration of Eden Health's technologies has accelerated the development of Centivo Care, enabling members to schedule appointments within half an hour. The care team actively monitors messages, prioritizes urgent concerns, and fosters collaboration among healthcare professionals to ensure the best outcomes for patients.

The platform aims to be intuitive and responsive, with user-submitted questions receiving responses within an hour. It caters to various needs, from routine check-ups to managing chronic conditions, thereby reducing the burden of frequent in-person visits. However, certain conditions requiring regular physical examinations, such as congestive heart failure, may not be suitable for virtual care. In such cases, Centivo Care partners with health systems and specialist providers like RubiconMD and Neura Health to ensure comprehensive care.

Financially bolstered by a $75 million equity and debt financing round in September, Centivo has appointed Jim McNary as President and Chief Operating Officer to drive further growth and innovation. With these strategic moves, Centivo Care is poised to revolutionize how people access and experience healthcare.

From a journalist's perspective, Centivo's initiative marks a pivotal shift in healthcare delivery. By embracing technology and focusing on patient convenience, Centivo Care sets a new standard for virtual primary care. The platform's success could inspire other healthcare providers to explore similar innovations, ultimately leading to better health outcomes and improved patient satisfaction. As telemedicine continues to evolve, Centivo Care serves as a beacon of what the future of healthcare might look like—more accessible, personalized, and efficient.

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